Fleming Group Integrates Operations, Merges as One Entity: 'Fleming.'

20th Nov 2015: Fleming Group, a leading global B2B event organizer announced today that it is re branding and is launching a new logo, tagline and website. The company has integrated its existing brands – Fleming Europe, Fleming Gulf, American Leaders and Kakushin under a single name: “Fleming.”. With this step, the company aims to synergize it's global operations and consolidate it's stronghold in the market.

Fleming. produces B2B events across the globe for industries ranged from oil and gas, utilities, infrastructure and mining, to banking & finance, pharma, occupational health & safety, human resources, transport, defense and security. Launched in 2003, the company with offices in Bratislava, Budapest, Dubai, Bangalore, Pune, Kuala Lumpur, Nairobi, Chicago and Montego Bay has produced over 2500 conferences, corporate trainings and webinars gathering over 300,000 professionals. Fleming Europe, Fleming Gulf and American Leaders are recognized for gathering top decision makers for business acumen and knowledge sharing in Europe and CIS, the Middle East, APAC and the Americas respectively.

With a strong global presence and a growing number of partners and clients, the company has taken a step to unite it's entire portfolio and expertise under one umbrella. The name “Fleming.” was chosen as a natural descendent, a core of the previous company names. Speaking on behalf of the management, Group Marketing Director, Eva Baskova expressed her delight over the new direction the company is taking. “The idea originated as we realized that if we want to be closer to our clients and deliver more professional services, there is no other way than to come forward with one powerful brand. We can see all our clients calling each of our brands with the simple and easy word – Fleming., she explains. Simultaneously, the company has launched it's new logo which reflects it's long standing, market credibility and evolution.

Fleming.'s new tagline 'Critical Business Connections' embodies its global vision to be the first choice for organisations worldwide that are seeking knowledge and new business partners. “At Fleming., we connect our clients with people who know the answers; we bring them know-how they seek and the opportunities they desire. We create Critical Business Connections. And this is the message we want to deliver by our new single brand.”, says Baskova.