- Alessio Marchetti
- Project Manager
- Intesa Sanpaolo, Italy
Alessio has been working on the Intesa Sanpaolo Loyalty Program since 2004, where he's been involved in the development of different loyalty schemes amongst which are “Bonus Intesa Sanpaolo” and “Bonus Deals”, a totally new dedicated program particularly designed for Superflash Card customers (a Young Segment product).
As member of the “Intesa Sanpaolo for EXPO2015” development team, he is currently the Project Manager of a new initiative called “In Offerta”.