Good communication and engagement are vital to all organizational teams/departments across the life sciences industry. Separating the signal from the noise, however, isn’t as straightforward as it seems. This comprehensive 2-day course provides life science professionals with a deeper exploration of the principles of communications/engagement, as well as examples from the more creative industries to broaden one’s knowledge.
This highly interactive course, with a wide range of tailored case studies, is designed to help senior delegates from a range of functional disciplines address common challenges. Role-plays and break-out activities will be adapted to match participants’ collective experience and business needs. A selection of external stakeholder presenters will provide contrasting perspectives – delegates will have the opportunity to discuss the ethical dilemmas and risks that surround communications/engagement planning.
This immersive experience will equip delegates with a range of ‘takehome’ skills to apply within their workplace.
Constructing messaging/content around activities
Risks & ethical considerations
Channel communication & Managing external resources/partnership
Measuring impact & evaluation
Understanding your audiences through stakeholder segmentation
Customer journey/experience mapping
Gaining perspectives from payor, provider and regulatory perspectives
Seeing the person behind the patient
Exploring channel strategies & approaches
Briefing external partners (including agencies and PAGs)
Harnessing Patient Support Programs (PSPs) & Disease Awareness Campaigns (DACs)
Exploring best practice in internal engagement
Maximizing your internal corporate comms function
Explore benefits, risks, and ethics of campaigns
Measuring the impact of your engagement & communication strategy
Interactive & creative learning approaches
Tailored case studies
Role-plays and break-out activities
External stakeholder presenters