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Course description

Good communication and engagement are vital to all organizational teams/departments across the life sciences industry. Separating the signal from the noise, however, isn’t as straightforward as it seems. This comprehensive 2-day course provides life science professionals with a deeper exploration of the principles of communications/engagement, as well as examples from the more creative industries to broaden one’s knowledge.

This highly interactive course, with a wide range of tailored case studies, is designed to help senior delegates from a range of functional disciplines address common challenges. Role-plays and break-out activities will be adapted to match participants’ collective experience and business needs. A selection of external stakeholder presenters will provide contrasting perspectives – delegates will have the opportunity to discuss the ethical dilemmas and risks that surround communications/engagement planning.

This immersive experience will equip delegates with a range of ‘takehome’ skills to apply within their workplace.

Key Topics

Constructing messaging/content around activities

Risks & ethical considerations

Channel communication & Managing external resources/partnership

Measuring impact & evaluation

Key Takeaways

Understanding your audiences through stakeholder segmentation

Customer journey/experience mapping

Gaining perspectives from payor, provider and regulatory perspectives

Seeing the person behind the patient

Exploring channel strategies & approaches

Briefing external partners (including agencies and PAGs)

Harnessing Patient Support Programs (PSPs) & Disease Awareness Campaigns (DACs)

Exploring best practice in internal engagement

Maximizing your internal corporate comms function

Explore benefits, risks, and ethics of campaigns

Measuring the impact of your engagement & communication strategy

Special Features

Interactive & creative learning approaches

Tailored case studies

Role-plays and break-out activities

External stakeholder presenters

Join us in Amsterdam

Amsterdam is the capital, the principal commercial and financial center of the Netherlands. To the scores of tourists who visit each year, Amsterdam is known for its historical attractions, for its collections of great art, and for the distinctive color and flavor of its old sections, which have been so well preserved.

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SEASONAL OFFER

Delegate Fee

Save 300 Eur with promo code 300SEASONAL5, valid until 20 December 2019

from 2196 € Buy

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