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10th Annual
Bancassurance Forum
07. February - 08. February 2017, Amsterdam

Cultural Transformation

by AXA

Transformed operations using digital

by BeeOne-Erste Group R&D Lab

Customer-driven omnichannel offering

by AIB


  • Practical case studies in consumer-driven digital innovation

  • Insights from HSBC, ABN AMRO, AXA, NN Group,Garanti Bank, BeeOne - Erste Group

  • Understanding customer behaviour in a new era

  • An organization's biggest opportunities


  • Customer Motivations


  • Nicola Richmond (HSBC) talking about the role of digital technology in enhancing customer engagement with Insurance


Conference Chairman

René van der Poel
ERGO International

Head Competence Center Bancassurance


Martin Lehnert photo
Germany flag Germany

Martin Lehnert

Regional Director Northern Europe, Country Manager Germany & Austria at AXA

Reinoud  Boersma photo
Netherlands flag Netherlands

Reinoud Boersma

Head of Customer Development at NN Group

Reinoud Boersma is an experienced marketer with 20+ years of marketing, sales and distribution experience of which 15 years with ING and NN Group. He is a renowned advocate of fact based marketing and

Learn more about Reinoud >

Nicola Richmond photo
United Kingdom flag United Kingdom

Nicola Richmond

Head of Insurance Proposition Development, Global Insurance at HSBC

Nicola has worked for HSBC in the Retail Banking business for 11 years. She joined HSBC Card Services (USA) in 2006, where she was responsible for optimising insurance sales to Credit Card Customers t

Learn more about Nicola >

Markus  Gremmel  photo
Austria flag Austria

Markus Gremmel

Chief Marketing Officer, Head of Marketing & Products at BAWAG PSK

Markus Gremmel is Head of Marketing & Products at BAWAG P.S.K. AG in Vienna. In this role he is responsible for the marketing agenda of the Retail Business, including advertising, branding, product de

Learn more about Markus >

Want to know more?

Who should attend

By position

Directors, Heads, Managing Directors
Vice Presidents, General Managers

By department


Alliances & Insurance

Business Strategy & Development

Channel Distribution

Retail & Branch Networks


Product & Service Development/Innovation

Customer Relationship & Segmentation

Sales & Marketing

Event teasers from our expert speakers

  • I Miss My Long Romantic Walks To The Bank

    "Digital is transforming consumers’ life – How is the new life?:
    Digital is all over in consumers’ daily life from transportation to communication, music, e-commerce or social life. How are they implementing these apps to their daily lives?"

    Read the full event teaser here

    Deniz Guven

    Garanti Bank

    Senior Vice President - Digital Channels, Turkey

  • From Disruption to Partnership: The schizophrenic relationship between Fintech Startups and Banks.

    “I believe we are living one the

    most challenging periods in the

    history of banking.

    If your mission is to transform the

    organisation, then probably you

    are at the right place at the right


    Read the full event teaser here

    Stefan Häbich

    BeeOne - Erste Group Research and Development Lab
    Managing Director

  • Channel Optimization

    • How can the provided ease of use to customers be bettered in this challenging market dynamics and innovation?

    • How can the customer perception be improved?

    Better data collection – how can all this data be handled for the benefit of the customer?

    • Understanding the cost to serve – what are the cost benefits consideration?

    Camilo A. Pieschacón

    AvalVida & PréstamoVida
    Founder & Managing Partner, Spain

  • Transforming the product and sales approach

    Why do you have to transform the "classical" bancassurance business model?

    How do you develop the bancassurance business model?

    What are the key challenges in this transformation?

    Read the full event teaser here

    Markus Gremmel


    Chief Marketing Officer, Head of Marketing & Products

  • Seizing opportunities in underserved markets by Nordea

    "The biggest potential for bancassurance penetration in the SME segment is due to a natural integrated part in the SME banking offer, connected to the most important needs during SME lifecycle."

    Read the full interview teaser here

    Stefan P Andersson

    Head of Business Banking, Deputy Head of Retail Banking

Join us in Amsterdam

Explore the city you are in!

Did you know that there are 165 canals in Amsterdam? The 17th century canal ring of Amsterdam inside the Singelgracht became part of the UNESCO World Heritage list in 2010. Pretty, right?

Radisson Blu Hotel

Rusland 17

Amsterdam, Netherlands

Visit the hotel's website