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3rd Annual
OUTREACH: The Digital Marketing Summit
24. January - 25. January 2018, Dubai

Panel Discussion
on Reinventing
the Brand
in Digital World

Start up Rap: Creative strategy
by upcoming
Digital Agencies

Discussing ROI
of Digital and Social for your business

ever changing consumer behavior in the region


Khaled Ismail

Vice President Tetra Pak


Content to interactive content to create better brand engagement

Digital marketing strategy for B2B


How will wearable tech, VR/AR & IoT redefine marketing in the region


Consumer Behavior


  • Understand the critical objectives of marketing campaigns in the region

  • Influence company marketing strategy
    at executive level

  • Provide better Marketing Ideas & Consumer reach

  • Develop good storytelling complementing

    VR/AR technologies

  • Develop strategy and customer profiling
    to optimize investment

  • Retain your consumers in the fast pace
    changing environment

  • Social Media Strategy case study by

the advisory committee

Vice President - Communications - Middle East and Africa

Tetra Pak

Khaled Ismail

Integrated Marketing Expert

Digital Marketing and Branding

Avinash Ratta

Corporate Communications Manager, Arabian Peninsula

Procter & Gamble (P&G)

Alex Malouf

Digital Director

Arabian Radio Network

Rohit Jayakaran

Meet the speakers

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United Arab Emirates flag United Arab Emirates

Andreas Lazarou

Chief Marketing Officer at ADS Securities

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United Arab Emirates flag United Arab Emirates

Sanaa Boougazzoul

Chief Marketing Officer at Loreal - Middle East

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United Arab Emirates flag United Arab Emirates

Pankaj Batra

Chief Brand Officer - Pizza Hut, META at YUM! Restaurant International

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United Arab Emirates flag United Arab Emirates

Mona Ataya

CEO and Founder at

Want to know more?

Who should attend


  • CMO's, CEO's
  • VP's and Directors
  • Global Heads
  • Senior Executives
  • Managers


  • Retail
  • E-Commerce & M-Commerce
  • Real Estate
  • FMCG
  • Auto-mobiles

What do the attendees say

  • "Excellent cross-section of presentations and information dissemination. Very informative & instructive."

    Gulf Development & Construction (Inma) LLC

  • "Profound and relevant discussions. Took my digital ‘IQ’ to a next level. Very productive and well organized."

    Coca-Cola Brazil

  • "Great event, liked the fact that lots of speakers with varied backgrounds. Short impactful presentations."


  • "Very informative, knowledge to think."

    Juma Al Majid Group


2nd Annual Outreach: The Digital Marketing Summit

Join us in Dubai

Dubai is the most populous city in the UAE and is located on the southeast coast of the Persian Gulf. Known for its iconic skyline and skyscrapers, Dubai has become a global business hub for the world.

Dubai's western-style model of business is the major driver of its economy which is also one most diverse economies in the Middle East.

Dubai has emerged as a hot favourite for the district cooling industry, owing to the numerous mega project going on in the city.