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5th Annual
Sales & Marketing Effectiveness in Chemicals Forum
25. October - 26. October 2017, Pullman Cologne Hotel, Cologne

Digital in customer experience pecha-kucha presentations

Conference Chair:
Mauricio Adade

DSM, Brazil, Global President Malnutrition Programs & Partnerships


Paying the channel for CX excellence

Engaging the sales organization

Translating customer insights into tactics

Customer facing digital initiatives


  • Find out what are the best metrics to get relevant analysis outcomes

  • Discover how to optimize touch-points to assure relevance

  • Gain insight on simplifying the omnichannel model to solve internal discrepancies

  • Determine the correct pricing to align CX initiatives with your overall pricing strategy

  • Out-of-the-box presentations

  • Electronic polling & networking

  • Deep dive breakout sessions

  • Round table and panel discussions

  • Digital in customer experience pecha-kucha presentations

Meet the advisors

SVP, Head of Customer Excellence


Georges Houtappel

Global Head Marketing and Sales Development


David Marshall

Director CommercialExcellence Specialty Chemicals


Peter Gommers

SVP, Head of Global Marketing Polyurethan


Christine Mendoza-Frohn

Meet the speakers

Georges Houtappel photo
Belgium flag Belgium

Georges Houtappel

VP, Global Head of Commercial Excellence at Solvay Group

Georges joined the Solvay Group in January 2013 as Global Head of Commercial Excellence, and responsible for the introduction and roll-out of the commercial excellence methodology throughout all Globa

Learn more about Georges >

Mike  Goode photo
United States flag United States

Mike Goode

VP Sales and Marketing America at ICL

Dr Mike Goode is Vice President of Sales and Marketing for ICL-Industrial Products in the Americas, a job he has held for these past 9 years. He holds a bachelors in Chemistry, and a PhD in inorganic

Learn more about Mike >

Orhan Dayioglu photo
Germany flag Germany

Orhan Dayioglu

Sales Productivity Consultant at Showpad

Orhan is a passionate marketer and sales transformation leader. In Showpad, he helps marketers achieve more impact in the field and makes sales reps better engage with customers. In sales management,

Learn more about Orhan >

Jonathan Carrier photo
United Kingdom flag United Kingdom

Jonathan Carrier

Director of Corporate Innovation at RocketSpace

Jonathan is an intrapreneur, venture builder and thought leader on corporate innovation in the digital age. He specialises in helping organisations transform their innovation at scale by harnessing th

Learn more about Jonathan >

Want to know more?

Who should attend


  • VPs of Sales, Sales Directors
  • Sales Process Managers
  • Sales Excellence Leaders
  • Heads of Sales Competency
  • Commercial Directors, Sales Analysts
  • VPs of Marketing, Chief Marketing Officers
  • Heads of Branding, Marketing Directors
  • Brand/Product, Key Account Managers
  • Heads of Business Units, Business Development Directors


  • Chemical

What do the attendees say

  • “It's all about the customer and this fantastic crowd makes us be better at applying best practices in M&S in our customer centricity journey.“

    Patrick Attallahm


  • “Knowledgeable speakers, top quality content and companies insights. Thank you Fleming. for organizing this chemicals focused conference in the field of sales and marketing. Highly recommended for influencers and decision makers.“

    Eleni Panagiotopoulou

    Elementis Services

  • “I found the quality of the content and participation to be very valuable and relevant to my work.”

    Julie Shlepr


  • “Very informative. Reinforcing key aspects that relate to any business. Highly recommended.“

    Rolf Breidenbach

    Buckman Laboratories

  • “A place to be for us specialty chemical suppliers to close the gap between our customer intimate approach and strategy, and the digital market demand in a very challenging VUCA market environment.“

    Bruno Launay

    Buckman EMEA


Event Partner

Gold Sponsor

Gold Sponsor

Silver Sponsor

Silver Sponsor

Gold Sponsors

Gold Sponsors

Silver Sponsor

Join us in Cologne

Pullman Cologne Hotel

Helenenstraße 14, 50667

Cologne, Germany
Tel: 0049 221 275 2200

Visit hotel website