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10th Annual
Bancassurance Forum
07. February - 08. February 2017, Amsterdam

Cultural Transformation

by AXA

Transformed operations using digital

by BeeOne-Erste Group R&D Lab

Customer-driven omnichannel offering

by AIB


  • Practical case studies in consumer-driven digital innovation

  • Insights from HSBC, ABN AMRO, AXA, NN Group,Garanti Bank, BeeOne - Erste Group

  • Understanding customer behaviour in a new era

  • An organization's biggest opportunities


  • Customer Motivations


  • Nicola Richmond (HSBC) talking about Bancassurance market outlook



René  van der Poel photo
Austria flag Austria

René van der Poel

Head Competence Center Bancassurance at ERGO International

Nicola Richmond photo
United Kingdom flag United Kingdom

Nicola Richmond

Head of Insurance Proposition Development at HSBC

Reinoud  Boersma photo
Netherlands flag Netherlands

Reinoud Boersma

Head of Customer Development at NN Group

Reinoud Boersma is an experienced marketer with 20+ years of marketing, sales and distribution experience of which 15 years with ING and NN Group. He is a renowned advocate of fact based marketing and

Learn more about Reinoud >

Jessica Niewierra photo
Netherlands flag Netherlands

Jessica Niewierra

Director Digital Development & Interaction at ABN AMRO

Want to know more?

Who should attend

By position

Directors, Heads, Managing Directors
Vice Presidents, General Managers

By department


Alliances & Insurance

Business Strategy & Development

Channel Distribution

Retail & Branch Networks


Product & Service Development/Innovation

Customer Relationship & Segmentation

Sales & Marketing

Event teasers from our expert speakers

  • I Miss My Long Romantic Walks To The Bank

    "Digital is transforming consumers’ life – How is the new life?:
    Digital is all over in consumers’ daily life from transportation to communication, music, e-commerce or social life. How are they implementing these apps to their daily lives?"

    Read the full event teaser here

    Deniz Guven

    Garanti Bank

    Senior Vice President - Digital Channels, Turkey

  • From Disruption to Partnership: The schizophrenic relationship between Fintech Startups and Banks.

    “I believe we are living one the

    most challenging periods in the

    history of banking.

    If your mission is to transform the

    organisation, then probably you

    are at the right place at the right


    Read the full event teaser here

    Maurizio Poletto.

    BeeOne - Erste Group Research and Development Lab
    Managing Director, Head of Design

  • Channel Optimization

    • How can the provided ease of use to customers be bettered in this challenging market dynamics and innovation?

    • How can the customer perception be improved?

    Better data collection – how can all this data be handled for the benefit of the customer?

    • Understanding the cost to serve – what are the cost benefits consideration?

    Camilo A. Pieschacón

    AvalVida & PréstamoVida
    Founder & Managing Partner, Spain

  • Transforming the product and sales approach

    Why do you have to transform the "classical" bancassurance business model?

    How do you develop the bancassurance business model?

    What are the key challenges in this transformation?

    Read the full event teaser here

    Markus Gremmel


    Chief Marketing Officer, Head of Marketing & Products

Join us in Amsterdam

Explore the city you are in!

Did you know that there are 165 canals in Amsterdam? The 17th century canal ring of Amsterdam inside the Singelgracht became part of the UNESCO World Heritage list in 2010. Pretty, right?

Radisson Blu Hotel

Rusland 17

Amsterdam, Netherlands

Visit the hotel's website