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2nd Annual
Financial Services' Customer Experience Summit
24. September - 25. September 2017, Roda Al Murooj Hotel, Dubai

Only Customer Experience Event dedicated to BFSI sector in GCC

Learn to enhance digital customer experience using web personalisation


Position CX as Core of Business

Frame the right corporate culture to empower employees

Enable customers to engage with their banks at the time and via channels they prefer

Prepare a digital strategy for customers from different demographic groups for competitive advantage


  • Understand the right governance model for delivering a world class customer experience

  • Learn how to get your digital strategy right the first time

  • How to prioritize your strategies for building a loyal customer base

  • Panel discussion on customer experience as a strategic view

  • Dedicated C-Suite panel discussion

  • Case study on embracing block chain

  • A half day interactive workshop


Andrew Smith photo
United Arab Emirates flag United Arab Emirates

Andrew Smith

Chief Executive Officer at RAK National Insurance Company

Andrew accepted a leadership role at RAK National Insurance Company P.S.C. in January 2013. He is an experienced head of business in conventional and Islamic insurance across the UK and the Middle Eas

Learn more about Andrew >

Chris Taylor photo
United Arab Emirates flag United Arab Emirates

Chris Taylor

Chief Executive Officer at Abu Dhabi Finance

Chris joined Abu Dhabi Finance in 2009 and is responsible for overall strategy execution, leadership and management at Abu Dhabi Finance Chris is an experienced Chartered Accountant with local and

Learn more about Chris >

Ahmed Aly photo
United Arab Emirates flag United Arab Emirates

Ahmed Aly

Senior Consultant at Prime Minister's Office of UAE

Ahmed currently is PhD candidate in IBS-UTM (International Business School - Universiti Teknologi Malaysia) and holds MBA degree from the University of Atlanta in USA and Bachelor’s Degree in Commun

Learn more about Ahmed >

Ian Hodges photo
United Arab Emirates flag United Arab Emirates

Ian Hodges

Senior Advisor at Al Etihad Credit Bureau

Ian Hodges, from the United Kingdom, was recently appointed as the Senior Advisor to Al Etihad Credit Bureau. Ian has over 20 years’ experience in retail banking, most recently he was Managing Direc

Learn more about Ian >

Learn the full details about the event program in the downloadable agenda.

Who you will meet


  • VP's, Directors, Managers
  • Transformation Officers
  • Head of  Retail/Online/Consumer Banking
  • Head of  Innovation


  • Banks
  • Insurance


  • “This is a good platform to understand the banking industry, benchmarks and the shifts that occur within. A good forum for networking."

    Prashanth Vinod


  • “The event was very relevant and focused on the current challenges the banks are going through. The event brought some newer concepts and thoughts, which provoked great discussion and learning


    Hitesh K. Arora

    CRM Next

  • “Great content and very interesting discussions. The insights into the industry

    really surprised me. Very good event.”

    Karl McGowan

    Software AG

  • “Wonderful conference. Very personalised flow of content and speakers. You guys did a

    fantastic job!”

    Tania Ali Wahidi

    Dubai Islamic Bank

  • “Good content, good speakers and great insights. Good networking opportunity for

    CX and IT teams. Good round-up of speakers across banking.”

    Deepti Ahluwalia





Active users




Sponsors & Partners

Sponsors & Partners

Strategic Digital Transformation Partner

Strategic Analytics Partner

Event Partner

Associate sponsor

Bronze Sponsor

Knowledge Partner


Roda Al Murooj Hotel
Dubai is the most populous city in the UAE and is located on the southeast coast of the Persian Gulf. Known for its iconic skyline and skyscrapers, Dubai has become a global business hub for the world.

Dubai's western-style model of business is the major driver of its economy which is also one most diverse economies in the Middle East.

Dubai has emerged as a hot favourite for the district cooling industry, owing to the numerous mega project going on in the city.