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The Kingdom Customer Experience
09. May - 11. May 2017, Rosh Rayhaan by Rotana - Riyadh.

Sharing Experiences

from Banks, Insurance, Telecoms, Aviation, Retail and Hospitality


on Customer Journey Design and Big Data Analytics

In the Chair - Focus Day

Peter D Halsor,
Riyad Bank

Chief Customer Experience Officer

Saudi Arabia

In the Chair - Conference

Hany Mokhtar,
World Class Digital and CX Thought leadership

Customer Experience Expert

Saudi Arabia


CX as the Only Differentiating Strategy to Drive Business

Transforming your Organization to be “Customer Centric”

Using Insights from Data to Generate Unique Customer Experiences

Impact of the Vision of the Regulator to Promote CX in the Region


  • Understand the strategies of the regulators to promote Customer Experience

  • Learnings from the C-level, who drive Customer Experience in their businesses

  • Insights into best practices by various leading industries in the region and outside to promote Customer Centricity

  • Drive business value of the investments in digital and other Customer Centric technologies

  • Ways to handle your Digital and Social Media Strategies

  • The C-suite Strategy talk

  • Brain Storming, Panel Discussions on Current Hot Topics

  • Cross Industry Panels to Understand Different Perspectives

  • Interview Session with the Thought Leaders

  • Case Studies from the Leaders in the Industry

Get the complete program line-up, speaker details. Download agenda by clicking on the link below.

Conference Advisor

Peter D Halsor

Chief Customer Experience Officer, Riyad Bank, Saudi Arabia

Conference Advisor

Faisal Nazmi

Customer Experience Expert, Saudi Arabia

Conference Advisor

Saeed Al Nahdi

Head of Internet and Mobile banking, Arab National Bank, Saudi Arabia

Conference Advisor

Rishi Raj Shroff

Customer Experience Expert, Saudi Arabia

Speakers & Panelists

Peter D Halsor photo
Saudi Arabia flag Saudi Arabia

Peter D Halsor

Chief Customer Experience Officer at Riyad Bank

A passionate advocate of customer-centered design, Peter has built design-led teams to drive customer-centricity, innovation and business transformation programs for several leading financial institut

Learn more about Peter D >

Mohamed Roushdy photo
Saudi Arabia flag Saudi Arabia

Mohamed Roushdy

Experienced CIO | Digital Transformation | CXO Advisor | Speaker  | Strategy & Innovation at PMO | Consulting

With more than 25 years of experience in Technology  of which more than 12 years as a CIO/COO in Financial Services industry (Conventional and Islamic). Mohamed Roushdy had been working for major fin

Learn more about Mohamed >

Hazem M Sonbol photo
Saudi Arabia flag Saudi Arabia

Hazem M Sonbol

AVP Direct Sales at Saudia

Hazem Sonbol, holds a Dynamic 20 year career in the travel industry being one of the highly evolving and challenging industries. with exposure to wide range of executive commercial posts. Holding a

Learn more about Hazem M >

Hani Ali Al Saif photo
Saudi Arabia flag Saudi Arabia

Hani Ali Al Saif

General Manager at ANB Insurance Agency

Hani has more than 25 years of experience in the Saudi financial sector with about 15 years of it worked in bancassurance. He holds an Insurance diploma in insurance, a high diploma in financial plann

Learn more about Hani Ali Al >

Who Will You  Meet


C Level Executives

Country Heads

Regional Heads

Vice Presidents





Takaful companies

Financial Institutes






Contact Centers

2016 Highlights

  • “This is a good platform to understand the banking industry, benchmarks and the shifts that occur within. A good forum for networking.”

    Prashanth Vinod

    Head of Business Development, FGB

  • “The event was very relevant and focused on the current challenges the banks are going through. The event brought some newer concepts and thoughts, which provoked great discussion and learning opportunities.”

    Hitesh K. Arora

    CIO, CRM Next

  • “Great content and very interesting discussions. The insights into the industry really surprised me. Very good event.”

    Karl McGowan

    Head BFSI, Software AG

  • “Wonderful conference. Very personalised flow of content and speakers. You guys did a fantastic job!”

    Tania Ali Wahidi

    Head of Social Media, Dubai Islamic Bank

  • “Good content, good speakers and great insights. Good networking opportunity for CX and IT teams. Good round-up of speakers across banking.”

    Deepti Ahluwalia

    Head of Consumer Banking Academy Learning, Human Resources, FGB






Participating Countries


Sponsors and Partners


Strategic Communications Partner

Strategic Analytics Partner

Silver Sponsor

Associate Sponsor

Networking Partner

Media Partner

Media Partner


Riyadh, Kingdom of Saudi Arabia

Riyadh which is the capital and the largest city in the Kingdom of Saudi Arabia that rivals any modern city in the world in splendor of its architecture.

The name Riyadh is derived from the Arabic word meaning a place of gardens and trees ("rawdah").

The King Khalid International Airport is a marvel of design that incorporates the traditional Arab style with the best of modern architecture to make it one of the wonders of the modern world.