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5th Annual
Sales & Marketing Effectiveness in Chemicals Forum
25. October - 26. October 2017, Cologne

Digital in customer experience pecha-kucha presentations

Meet our Gold Sponsors:
Simon - Kucher & Partners
SAP

WHY TO ATTEND

Paying the channel for CX excellence

Engaging the sales organization

Translating customer insights into tactics

Customer facing digital initiatives

TAKEAWAYS & SPECIAL FEATURES

  • Find out what are the best metrics to get relevant analysis outcomes

  • Discover how to optimize touch-points to assure relevance

  • Gain insight on simplifying the omnichannel model to solve internal discrepancies

  • Determine the correct pricing to align CX initiatives with your overall pricing strategy

  • Out-of-the-box presentations

  • Electronic polling & networking

  • Deep dive breakout sessions

  • Round table and panel discussions

  • Digital in customer experience pecha-kucha presentations

Meet the advisors

SVP, Head of Customer Excellence

Solvay

Georges Houtappel

Global Head Marketing and Sales Development

Syngenta

David Marshall

Director CommercialExcellence Specialty Chemicals

AkzoNobel

Peter Gommers

SVP, Head of Global Marketing Polyurethan

Covestro

Christine Mendoza-Frohn

Who should attend

BY POSITION

  • VPs of Sales, Sales Directors
  • Sales Process Managers
  • Sales Excellence Leaders
  • Heads of Sales Competency
  • Commercial Directors, Sales Analysts
  • VPs of Marketing, Chief Marketing Officers
  • Heads of Branding, Marketing Directors
  • Brand/Product, Key Account Managers
  • Heads of Business Units, Business Development Directors

BY INDUSTRY

  • Chemical

What do the attendees say

  • “It's all about the customer and this fantastic crowd makes us be better at applying best practices in M&S in our customer centricity journey.“

    Patrick Attallahm

    DSM

  • “Knowledgeable speakers, top quality content and companies insights. Thank you Fleming. for organizing this chemicals focused conference in the field of sales and marketing. Highly recommended for influencers and decision makers.“

    Eleni Panagiotopoulou

    Elementis Services

  • “I found the quality of the content and participation to be very valuable and relevant to my work.”

    Julie Shlepr

    Lubrizol

  • “Very informative. Reinforcing key aspects that relate to any business. Highly recommended.“

    Rolf Breidenbach

    Buckman Laboratories

  • “A place to be for us specialty chemical suppliers to close the gap between our customer intimate approach and strategy, and the digital market demand in a very challenging VUCA market environment.“

    Bruno Launay

    Buckman EMEA

Sponsors

Gold Sponsor

Gold Sponsor

Silver Sponsor

Silver Sponsor

Join us in Cologne

Cologne, situated on the river Rhine, it's the largest city in North Rhine-Westphalia and the fourth largest city in Germany with more than 1.000.000 inhabitants. The city is not only a tourist destination, but on an equal note a major economic centre, a globally important trade fair location, a culture and media hotspot and a major transportation hub. This equal mix of roles and functions is permeable throughout the city and provides it with a constant inflow of various visitors, as well as a very diverse population mix. This all culminates during the traditional Karneval, and makes Cologne one of the most-visited destinations in Germany.