Cologne , Germany
WHY TO ATTEND
Paying the channel for CX excellence
Engaging the sales organization
Translating customer insights into tactics
Customer facing digital initiatives
SVP, Head of Customer Excellence
Global Head Marketing and Sales Development
Director CommercialExcellence Specialty Chemicals
SVP, Head of Global Marketing Polyurethan
Meet the speakers
Pedro Miguel Ahlers
Digital Customer Experience at BASF
Pedro has served for 12 years at the German Army and completed various IT and Digital Marketing certifications after his service. He joined BASF ten years ago in the SAP Master Data environment. After
Dr. Phil Klaus
Leading Global Customer Experience Strategist and published author at Dr. Phil Klaus & Associates Consulting
Prof. Dr. Phil Klaus is widely considered one of the leading global Customer Experience Strategists. He is the founder of Dr. Phil Klaus & Associates Consulting, Professor of Customer Experience and M
Founder and Director at B2B International
Nick Hague is the founder and director of B2B International, which was set-up as a specialist b2b research agency in 1998. Nick has vast global experience across every industry sector having led more
Partner at Deloitte
Frederik is a partner at Deloitte Digital with a focus on the chemicals sector. Throughout his career he has supported many chemical companies in growth or commercial excellence related projects. Du
Who should attend
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