Past
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4th Annual Sales & Marketing Effectiveness in Chemicals Forum

09. November - 10. November 2016
Courtyard by Marriott Düsseldorf Seestern, Am Seestern 16, Dusseldorf, Germany

More about the Venue

SUMMARY

#smechemicals

Key Topics

  • Value proposition in marketing for the chemical industry
  • Digital channel management
  • Branding: investment or expense?
  • Strategic procurement
  • Managing complex customer relationships across a variety of channels
  • Overcoming the challenges of selling to the digital buyer

Takeaways
  • Boost your campaigns with digital marketing, by Yara
  • Set up the right branding strategy, by Umicore
  • Extract value from the distribution channel, by National Chemical Company
  • Improve your digital content marketing, by Covestro
  • Use CRM data to drive a portfolio realignment and global business reorganization, by SABIC
  • Manage your channels in successful and effective way

Special Features
  • Experience shared through real-life case studies
  • Success stories beyond the chemical industry
  • Creative exercises, including "pitch perfect" and "catchword game"
  • Case study on differentiation of customer engagement models by Solvay
  • Case study on how to accelerate digital marketing value
  • Sli.do audience interaction application
  • Pre-conference cocktail reception and networking dinner

Want to know more?

Stay tuned for event updates!

Who you will meet

By position

VPs of Sales, Sales Directors, Sales Process Managers, Sales Excellence Leaders, Heads of Sales Competency, Commercial Directors, Sales Analysts

Field Force Effectiveness Leaders, VPs of Marketing, Chief Marketing Officers, Heads of Branding, Marketing Directors, Brand/Product Managers, Marketing Intelligence Leaders

Key Account Managers, Heads of Business Units, Business Development Directors/Managers, Customer Fulfillment Managers, CRM Heads/Directors/Managers

Related Event Banner - Chemical Distribution Excellence Forum

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