Add Airplane Airplane-2 Allien Anchor Archives Arrow-1 Arrow-2 Arrow-3 Arrow-4 Arrow-5 Arrow-6 Arrow-7 Arrow-8 Arrow-9 Arrow-10 Arrow-11 Arrow-12 Arrow-13 Arrow-14 Arrow-15 Arrow-16 Arrow-18 Back Bag Balloon Barrie Baseball-Stick Basket-1 Basket-2 Basket-3 Basket-4 Basket-5 Basket-6 Basket-7 Basket-8 Battery-1 Battery-2 Battery-3 Battery-4 Battery-5 Beard Bell Binocular Boat Bomb Book-1 Book-2 Book-3 Book-4 Bottle Box-1 Box-2 Briefcas-1 Briefcas-2 Brush-2 Brush-3 Bucket-1 Bucket-2 Bucket-3 Buoy Button-1 Button-2 Button-3 Button-4 Button-5 Button-6 Button-7 Button-8 Button-9 Button-10 Button-11 Button-12 Button-13 Button-14 Button-15 Button-16 Button-17 Button-18 Button-19 Cake Calculater Calendar Camera Candle Car-1 Car-2 Car-3 Car-4 Car-5 Car-6 Car-7 Card Cattsete Center Clamb clipboard-1 Clipboard-2 Clipboard-3 Clipboard-4 Clock-1 Clock-2 Clock-3 Clock-4 Clothes Clothes-2 Cloud-1 Cloud-2 Cloud-3 Cloud-4 Cloud-5 Cloud-6 Cloud-7 Cloud-8 Coffer Comb Compass Comtrast Cook Crane-1 Crane-2 Crow Cube Cup Data-1 Data-2 Data-3 Data-4 Data-5 Data-6 Data-7 Data-8 Data-9 Delete Design Disk-1 Disk-2 Disk-3 Disk-4 Disk-5 Disk-6 Disk-7 Disk-8 Disk-9 Disk-10 Disk-11 Dislike Door-1 Door-2 Door-3 Door-4 Down Drill Egg Egg-2 Face-1 Face-2 Face-3 Face-4 Face-5 Face-6 Factory Fast-Forward Feather Female File File-2 File-3 Film-1 Film-2 Film-3 Film-4 Film-5 Fire Flag-1 Flag-2 Float Flolder-1 Flolder-2 Flolder-3 Flolder-4 Flolder-5 Flolder-6 Flolder-7 Flolder-8 Flolder-9 Flolder-10 Flolder-11 Flolder-12 Flolder-13 Flolder-14 Flower Frame Fullscreen Game-1 Game-2 Game-3 Game-4 Gen Gift Glass Glasses Guitar Gym Hack Hammer Hanger Hat-1 Hat-2 Hat-3 hat-4 Headphone Hoe Home Chair Chart-1 Chart-2 Chart-3 Chart-4 Chart-5 Chart-6 Chart-7 Check Chef Idea Ipad Iphone Iron Key Keyboard Kitchen-Equiment Knife Ladder Lamp Lamplight Laptop Leaf Left Like Lock Love Love-2 Mail-1 Mail-2 Mail-3 Mail-4 Male Mask Medal Memony Microphone Mobiphone Monitor Moon Mountain Mouse Musi-2 Musi-3 Musi-4 Music-1 Newspaper Next Paper-Shredder-Machine Paper Paper-1 Paper-2 Paper-5 Paper-6 Paper-7 Paper-8 Paper-9 Paper-10 Paper-11 Paper-12 Paper-13 Paper-14 Paper-15 Paper-roll Paurse Pen Pencil Phonograph Piano Picture Pig Pig-coin Pill Pin Pipette Pizza Play Plugin Pot Preview Print Purse Radio Remove Rewind Right Ring Ruler Rulo Sandwich Save Saw Saw-Marchine Scale Search Sex-1 Sex-2 Share Shied-1 Shied-2 Shied-3 Shovel Sign Skull Social-1 Social-2 Socket-1 Socket-2 Sound-1 Sound-2 Sound-3 Sound-4 Sound-5 Spacesship Spanner-1 Spanner-2 Speed-clock Spoon Sport-1 Sport-2 Square Staircase Staircase-1 Star Sticky-2 Sticky-3 Sticky-4 Sticky-5 Stop Street Sun Systerm Tag-1 Tag-2 Tag-3 Talk-1 Talk-2 Tape-Measure Television Thremometer Tie Tool-1 Tool-2 Tools-Box Traffic-cone-1 Traffic-cone-2 Trash Tree Trolley-1 Trolley-2 Trolley-3 Trolley-4 Trolley-5 Trolley-6 Typerwite Umbrella Unlock Up USB-1 USB-2 USB-3 User-1 User-2 User-3 User-4 User-5 User-6 User-7 User-8 User-9 Vase Viem Wall Washer Water Webcamb Wheeibarrow Wtach Zip Zoom-1 Zoom-2 Zoom-3 Zoom-4 Zoom-5
5th Annual
Sales & Marketing Effectiveness in Chemicals Forum
25. October - 26. October 2017, Pullman Cologne Hotel, Cologne

Digital in customer experience pecha-kucha presentations

Conference Chair:
Mauricio Adade

DSM, Brazil, Global President Malnutrition Programs & Partnerships


Paying the channel for CX excellence

Engaging the sales organization

Translating customer insights into tactics

Customer facing digital initiatives


  • Find out what are the best metrics to get relevant analysis outcomes

  • Discover how to optimize touch-points to assure relevance

  • Gain insight on simplifying the omnichannel model to solve internal discrepancies

  • Determine the correct pricing to align CX initiatives with your overall pricing strategy

  • Out-of-the-box presentations

  • Electronic polling & networking

  • Deep dive breakout sessions

  • Round table and panel discussions

  • Digital in customer experience pecha-kucha presentations

Meet the advisors

SVP, Head of Customer Excellence


Georges Houtappel

Global Head Marketing and Sales Development


David Marshall

Director CommercialExcellence Specialty Chemicals


Peter Gommers

SVP, Head of Global Marketing Polyurethan


Christine Mendoza-Frohn

Meet the speakers

Pedro Miguel Ahlers photo
Germany flag Germany

Pedro Miguel Ahlers

Digital Customer Experience at BASF

Pedro has served for 12 years at the German Army and completed various IT and Digital Marketing certifications after his service. He joined BASF ten years ago in the SAP Master Data environment. After

Learn more about Pedro Miguel >

Dr. Phil  Klaus photo
Switzerland flag Switzerland

Dr. Phil Klaus

Leading Global Customer Experience Strategist and published author at Dr. Phil Klaus & Associates Consulting

Prof. Dr. Phil Klaus is widely considered one of the leading global Customer Experience Strategists. He is the founder of Dr. Phil Klaus & Associates Consulting, Professor of Customer Experience and M

Learn more about Dr. Phil >

Nick  Hague photo
United Kingdom flag United Kingdom

Nick Hague

Founder and Director at B2B International

Nick Hague is the founder and director of B2B International, which was set-up as a specialist b2b research agency in 1998. Nick has vast global experience across every industry sector having led more

Learn more about Nick >

Frederik Debrabander photo
Belgium flag Belgium

Frederik Debrabander

Partner at Deloitte

Frederik is a partner at Deloitte Digital with a focus on the chemicals sector. Throughout his career he has supported many chemical companies in growth or commercial excellence related projects. Du

Learn more about Frederik >

Want to know more?

Who should attend


  • VPs of Sales, Sales Directors
  • Sales Process Managers
  • Sales Excellence Leaders
  • Heads of Sales Competency
  • Commercial Directors, Sales Analysts
  • VPs of Marketing, Chief Marketing Officers
  • Heads of Branding, Marketing Directors
  • Brand/Product, Key Account Managers
  • Heads of Business Units, Business Development Directors


  • Chemical

What do the attendees say

  • “It's all about the customer and this fantastic crowd makes us be better at applying best practices in M&S in our customer centricity journey.“

    Patrick Attallahm


  • “Knowledgeable speakers, top quality content and companies insights. Thank you Fleming. for organizing this chemicals focused conference in the field of sales and marketing. Highly recommended for influencers and decision makers.“

    Eleni Panagiotopoulou

    Elementis Services

  • “I found the quality of the content and participation to be very valuable and relevant to my work.”

    Julie Shlepr


  • “Very informative. Reinforcing key aspects that relate to any business. Highly recommended.“

    Rolf Breidenbach

    Buckman Laboratories

  • “A place to be for us specialty chemical suppliers to close the gap between our customer intimate approach and strategy, and the digital market demand in a very challenging VUCA market environment.“

    Bruno Launay

    Buckman EMEA


Event Partner

Gold Sponsor

Gold Sponsor

Silver Sponsor

Silver Sponsor

Join us in Cologne

Pullman Cologne Hotel

Helenenstraße 14, 50667

Cologne, Germany
Tel: 0049 221 275 2200

Visit hotel website