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Marketing & Innovation in OTC Medicine and Supplements
28. November - 29. November 2017, Berlin

Opportunities to strive innovation

Key commercial drivers to differentiate your OTC product

Going digital to address consumer needs

WHY ATTEND

Driving growth through partnerships and M&A

Strategic marketing and the digital space

Regulatory considerations in the OTC space

TAKEAWAYS & SPECIAL FEATURES

  • New drivers of product and brand innovation

  • Steps to creating and integrating a digital marketing strategy

  • Improving efficiency and effectiveness in social media marketing

  • Improving access to information to the consumer

  • Effective ways to meet regulatory requirements

  • Case studies exhibition

  • Workshops and Group activities

  • Round-table discussion

Meet the speakers

Howard Taylor photo
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Howard Taylor

Global Head of OTC at Sandoz

Howard Taylor is an experienced and respected executive with a distinguished 28-year career, marketing and selling healthcare technologies. Originating from the UK, he started there in the innovative

Learn more about Howard >

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Emma Bergqvist

Nordic Marketing Director at Weleda AB

Nordic Marketing Director at Weleda AB since 2010. Emma started as Product Manager and Project Manager at Weleda in 2003. In 2014 she also took the role of spoke person for the brand and has given lec

Learn more about Emma >

Albert Swane photo
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Albert Swane

Founder & Chief Executive Officer at TheOTCLab

Founded TheOTCLab in March 2016 after a successful exit strategy of the company YouMedical. In the 10 years of YouMedical, we build global brands, which are available in more than 55 countries. Brands

Learn more about Albert >

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Thomas Karopka

eHealth Specialist; Project Manager eHealth at Scanbalt; BioCon Valley GmbH

Thomas Karopka has a background in Electronic Engineering. He started his career in the Telecommunication Industry in the early nineties. In 2002 he joined academia and worked in research in the area

Learn more about Thomas >

Want to know more?

Who should attend

BY POSITION

  • VPs, Heads, Directors & Managers of :
    Brand (Director), Business Unit OTC, Category, Marketing, Strategic Marketing, Digital Marketing, MultiChannel Marketing, Marketing Excellence, Digital Innovation, Innovation, Continuous Improvement, Portfolio Strategy, Strategic Planning, Consumer Insights

BY INDUSTRY

  • Pharmaceutical / Consumer Healthcare companies
  • Consumer organisations
  • Vendors & solutions providers

Join us in Berlin

Berlin, the capital and largest city of Germany, is the world city of politics, media and science. Culture also plays a huge part, since it is well-known for alternative scene, street art, concerts and universities. Over the last decade it has seen emerge in many areas and is seen as a cosmopolitan city.

Since the Ber- at the beginning sounds like the German word Bär (bear), there appears a bear in the coat of arms of the city. And as strong as a bear, there were many people-led events that shaped it – from the Fall of the Berlin Wall to The Love Parade movement. Be Ein Berliner and get immersed in this metropolis.