Outreach 2016 - The Digital Marketing Summit

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Day 1

November 16, 2016

Disruption in Marketing: A Larger Share of the Budget Pie for Digital Marketing
Decoding Market Intelligence – Big Data Analytics
Paid Customer Acquisition: Response oriented & Cost-effective
Predictions of Digital Media Future
Engagement over Acquisition: Why you should concentrate on the former
Panel Discussion: Marketing Cloud: Contributing to the success of digital strategies
Mobile First: Dictating the marketing strategies world over
Native Advertising: Getting Your message noticed and acted upon
Innovation in Branding: Creating an eImpact through your digital campaigns
Panel Discussion - Leadership‘s Perspective: What do they expect from Digital campaigns
Marketing Automation using Big Data: A Powerful tool in your hands

Day 2

November 17, 2016

sCommerce: Keeping your money where you social wallet
Power Panel: Middle East & Digital Marketing: They Way Forward
Responsive Web Design: Following your Customers & their devices
Content is King: Why is it a Hot Topic in 2016
Breakout Session
Audience Segmentation: Building Consumer Profiles on Digital Platforms
Programmatic Buying – Experiencing Exponential Growth
Brand Advocates – Roping in the Influencers
Community Development: Harnessing the Power for Marketing Benefits
Raffle Draw: In partnership with “Helidubai"