4th Annual Sales & Marketing Effectiveness in Chemicals Forum

Learn the full details

Full program in the downloadable agenda.

Download agenda


Pre Conference Networking Cocktail Reception

8th November

18:30 - Early Registration followed by Pre Conference Networking Cocktail Reception

Speakers, delegates & sponsors are invited to attend an informal cocktail reception in order to get to know each other before the official start of the conference.

Day 1

9th November

Opening Keynote Panel: Development of Marketing in the Chemical Industry
Keynote Presentation: The Future of Sales
Panel Discussion: Digital Transformation
Branding: Investment or Expense?
Digital Content Marketing: Shouting against the wind or whispering in the ear?
In the Shoes of Strategic Procurement: a perspective from a customer on creating sustainable growth
Differentiation of Customer Engagement Models
Leveraging Customer Segmentation
Enhancing Customer Experience Through Effective Sales Strategies
Onstage Interview with the Winner of “The Best Customer Experience Award” at Telecoms Middle East

Day 2

10th November

Keynote Presentation: Digitalisation and Value Pricing
B2B Pricing & Margin Strategy in the Chemical Industry
Improving pricing management capabilities can lead to clear profit optimization
The use of Customers Insights to Drive a Portfolio Realignment and a Global Business Reorganization
Extracting Value from the Distribution Channel in the Digital Age
Panel Discussion: Key Drivers for Better Productivity
Getting the Most out of your Sales Campaign
Overcoming the Challenges of Selling to the Digital Buyer
Panel Discussion: How Digital Changes the Order to Cash Processes
Topic based round table discussions