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Pedro Díaz Yuste

CEO

MAPFRE-Savia, Spain

As CEO at Savia, Mapfre subsidiary for digital health, Pedro ( linkedin.com/in/pedrodiazyuste) is leading the development of a new initiative in digital health, with the brand Savia, the leading digital platform for health in Spain (the ‘Spotify of health’), based in integrations of different start-ups in the health-tech arena, with a strong test&learn philosophy, really customer centric, and usinf Data as the blood of the business. Previously, Pedro worked as Head of Industry in Finance sector at Google Spain, helping Spanish banks and insurance companies to take advantage of the business development opportunities in digital. Pedro also worked as Internet Director for four years in Sanitas (Spanish subsidiary of BUPA Group), leading the digital transformation of the company. And also he worked in Páginas Amarillas (Spanish Yellow Pages), leading 11888 in Spain (leading Spanish Directoy Assistance services) and 1288 in Italy, and later as New Media Director, responsible for digital products. Pedro has a degree in telecom engineering in the Universidad Politécnica de Madrid, and he has also studied a PDD at IESE.