Insights on Consumer, Branding and ROI in Innovative Digital World
Building and sustaining ecosystems. 15+ case studies from open innovation champions.
6th Annual Conference Sales & Marketing Effectiveness in Chemicals 24/10/2018 – 25/10/2018 Amsterdam, Netherlands Hotel Casa Amsterdam Advisory Board David MarshallGlobal Head of Marketing and Sales DevelopmentSyngenta, Switzerland Georges HoutappelVP, Global Head of Commercial ExcellenceSolvay Group, Belgium Christine Mendoza-FrohnSVP, Head of global Marketing PolyurethanesCovestro, Germany Peter GommersDirector Commercial Excellence Specialty ChemicalsAkzoNobel, Netherlands See full program … Continued
B2B relations between buyers and sellers mostly function in a typical, long-term verified way in the chemical industry. This has brought many benefits, but in this fast and global world, keeping up is the most important thing. Therefore, B2B relations within the chemical industry need to be upgraded from sales transactions to customers relations.
The European chemical sector generates 17.0% of the world’s chemicals, employs 1.2 million workers and contributes €551 billion to the EU economy. Read further to discover the 5 top industry trends that are helping companies to stay relevant and continue to grow.
Take a look at the Post Show Report from the 3rd Annual European Sales & Marketing Effectiveness in Chemicals Forum 2015
ideaPoint’s take on the future of Open Innovation
Read the article about the era of open innovation 2.0
Innovation starts with a creative idea. An intellectual property right should be the stamp that seals that idea. The role of IP rights is growing larger and more valuable.
Download the post show report for the Outreach 2015 – The Digital Marketing Summit