The Sales & Marketing Effectiveness in Chemicals Forum will bring together industry leaders as well as experts responsible and deeply involved in sales and marketing strategies.
Interview with Albert van der Zeijden
Read the interview with Albert van der Zeijden, Chair, Member of the PRAC, International Alliance of Patients Organisations.
Is social media changing the doctor – patient relationship?
At the moment, we do not see much change in the doctor – patient relationship through the use of social media. One reason may be that doctors do not have interest in it as long as there is no payment for time spent on social media. If it could play a role in enhancing communication between doctors and patients, it could be of importance. It could also be an accessible tool for patients to exchange information with other patients and to get reassurance in cases of mild health concerns.
How can we make communication between doctors and patients more effective?
The key is the decision making process, where patients need information and time for questions. This will be different for each patient as not all patients are on the same literacy level and the first consultation differs from follow-up consultations. Doctors have to listen to patients and patients have to be better prepared. The package leaflet could be used as a decision making aid if used in the consultation room. Currently, the patient gets the PL after the decision is made, which is too late. Also, here time is money and doctors should get remuneration for communication.
How can a better understanding be reached between the Pharma company and the customer?
The possibilities for a Pharma company to communicate directly with customers are very limited by legislation within the EU. Pharma companies cannot start practising their visions. Customers are again and again confronted with companies not living up to their own standards. Patient support programmes should be clearly informative and not promotional, which is not always the case. The relationship between patient organisations and companies must always be very transparent and it must be clear that financial support comes without influencing the policies of the P.O. This is particularly important if the members of the P.O. are patients who are potential users of a company's products.
Interested in this topic?
Process Scale-Up in Pharma (Solid Dosage Forms)
The major objective of this course is to provide a detailed insight into the practical aspects and approaches of process scale-up for different unit operations and technologies.
Patient Adherence and Engagement
Discuss the issues of non-adherence with other stakeholders and find a solution together with the patients themselves.
Next Generation Antibody Therapeutics
This focused 2-day training will cover the discovery, engineering and production of next-generation antibodies, antibody fragments, bispecific Abs, innovative ADCs and more. Follow the path from their discovery and selection through engineering and expression to production and regulatory issues.
Turning Patient Feedback to Meaningful Resource for Care Delivery
Read the interview with Nasser Al Naimi, Deputy Chief Quality Officer at Hamad Medical Corporation, and Co-Director at Hamad Healthcare Quality Institute, and learn how to turn your data into strategic information to drive patient-family centered care.
Creating & Leading Patient Experience Excellence
Read the full interview with Dr. Ahmed Mohammad Abu-Abah, CEO at King Abdullah BinAbdulaziz University Hospital and gain insight into the creating & leading patient experience excellence.
Excelling in PV is not only about Technical Expertise
For a PV leader, to be successful can look like a daily Herculean work: meeting a crucial mandate to minimize harm to patients, while ensuring that a product is prescribed to the right population, and maintaining the highest level of compliance within a very complex set of worldwide regulations.