The Sales & Marketing Effectiveness in Chemicals Forum will bring together industry leaders as well as experts responsible and deeply involved in sales and marketing strategies.
Interview with Gian Luca Trinei
Read the interview with Gian Luca Trinei, Chief Compliance Officer Italy, Pfizer.
The stringency of anti-corruption and anti-bribery laws in Europe is starting to resemble or even surpass that of US legislation. What measures is the pharmaceutical industry taking to compensate for the growing number of regulations and initiatives?
The pharmaceutical industry is reacting to the growing number of initiatives through the implementation of Compliance programs which take into consideration – where possible – the multiple anticorruption and/or transparency regulations which are in place in a specific region/country.
A good example is represented by the synergy that exists while producing the FCPA trend analysis and the EFPIA transparency disclosure for several kinds of transactions undertaken with Governmental Officials or Health Care Professionals.
A similar synergy is exploited when a company has to comply with different anti-corruption laws. In our case, we have to respect both FCPA prescriptions while dealing with Governmental Officials and at the same time with local Legislative Decree 231/2001 whose (main) objective is to prevent corruption in the Public Administration.
Although the operational ways in which the two laws pursue a similar objective are quite different, it is possible to review a specific process form both points of view, exploiting controls that could satisfy the need to prevent corruption.
Pharma's reputation continues to suffer, and trust is not just something the industry communicates – it has to be earned through industry action. How do you think the industry could maintain or improve trust?
There are several actions that the Pharmaceutical industry could take to earn better trust from the society where it lives:
· Being transparent and ethical in everyday behavior;
· Being focused and inspired by the patient’s need;
· Considering the needs of all its stakeholders, particularly those of the payers in countries where the health care system has to provide assistance to patients while respecting an increasingly restricted expense budget;
· Engaging in initiatives that could improve life for all citizens and patients; respecting and exceeding the prescription of Environment, Health & Safety laws in the production plant;
All of the above behaviors might help the industry in being perceived not as a group of companies only focused on profits, but as a member of the society where they live who has a great sense of solidarity with the surrounding environment.
Interested in this topic?
12th Project & Portfolio Management in the Pharmaceutical Industry Congress
12th Project and Portfolio Management Congress in Europe presents a high-level meeting looking at the best ways forward in enhanced R&D productivity, forecasting and ultimately, optimizing balance throughout the lifecycle.
Pharmaceutical Cold Chain & Logistics in Latin America
Join professionals from Latin America in a remarkable event that will be a step ahead in your professional career thanks the ultimate knowledge and insights shared in these two days.
5th Annual Corporate Compliance & Transparency in the Pharmaceutical Industry
This two-day conference will serve as a platform to discuss compliance and transparency areas of key concern. Goal is to unravel compliance challenges, define and learn fair market value and develop a consistent, simple and transparent method and strategy for your company.
Interview: A holistic approach to the strategic planning process
Read the full interview with Ken Dobie, Founder & Principal of Skyemar Consulting, Former Director, Corporate Planning & Portfolio Management, Illumina and gain the insight into the aligning strategic priorities to portfolio management and associated resources.
Interview: East vs. West – Is there a regional approach to PPM in the US?
Read the full interview with Leigh Shultz, PhD, PMP, Associate Vice President, Project Management – Primary Care, Infectious Disease, Vaccines, Global Project & Alliance Management, Merck and gain insight into the regional approach to PPM across the US.
Interview: Project & Portfolio Management for Pharma & Biotech
Read the full interview with Eric Towler, Therapeutic Area Lead, BioPharma Project Management, Bristol-Myers Squibb and gain insight into the latest PPM trends.