The region's biggest digital marketing event and peer meet & greet. Latest and future digital marketing innovations and trends from cross industry experts. Digital marketing impact on business performance. Influencing consumer behavior through digital marketing. #Outreach18
Inventive technology gets a clear “yes” on Yas Island
Apart from being home to the largest IKEA in the MENA region, the UAE’s second largest ACE hardware store, Plaza hotels and soon, in 2018, also to Warner Bros. World Abu Dhabi theme park, this man-made island is full of groundbreaking technology.
Mohamed Abdulla Al Zaabi, CEO of Miral, the company in charge of developing Yas Island, said: “Innovation remains at the heart of what we do on Yas Island. While we continue to build world-class destinations and expand Yas Island, it is imperative that we are able to implement an urban transportation solution which is not only energy efficient but also adds another level of excitement to our visitors’ experiences.”
We praise this proclamation and acknowledge the need for efficient urban solutions; therefore our events focus on Transport, Smart Infrastructure and IoT in smart cities.
Smart cities need smart transportations solutions, and Miral has found them in 2-person “jet-like” vehicles. Actually, there are not merely vehicles. They are levitating wonders working on the principle of magnetism, and one day they will connect the island with the Abu Dhabi International Airport.
The number of visitors to Yas Island from around the world is expected to grow to over 30 million.
What about you? Do you want to see this astonishing place with your own eyes?
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