Pharma

Patient experience at the forefront as the UAE healthcare market continues to grow

by Fleming. Team

1st GCC Patient Experience Summit (18 - 19 September 2017) organized by Fleming.

ABU DHABI, March 28, 2017 - The UAE healthcare market is expected to grow by 7% from 2015 to 2020, propelled by medical tourism and a higher than ever demand for new facilities & technologies. Together with strong government funding and support, the UAE will no doubt be the front-runner in developing the best care and wellness for exceptional patient experience.

Patient experience elevation has become one of the top five priorities for healthcare organizations for the coming years. Like other industries, healthcare is facing new challenges generated by financial profitability, rising competition, increasing demand of high-quality care experience, and disruptive technologies offering omni-channel interactions. The ability to adopt innovative approaches to keep patients connected to the ever-changing healthcare ecosystem is highly crucial for business sustainability.

“To be successful in the new era of challenging and promising healthcare, organizations will have to take engagement to a new level and consider patients central to the care team. Strategic focus on patient feedback all along the care continuum will be essential to continually improve the health of populations. Wellness and prevention are key. We are moving from an era of treating disease to engaging patients in healthy behaviours that maintain their highest quality of life,” Samer Ellahham, Chief Quality Officer at Sheikh Khalifa Medical City, stressed out the importance of patient-centred care.

“Patient engagement starts with giving patients the tools they need to understand what makes them sick, how to stay healthy, and what to do if their conditions get worse. It means motivating and empowering patients to work with clinicians - to be active participants in their care by asking questions, knowing their medications and medical history, bringing friends or relatives to appointments for support, and learning about care that may be unnecessary,” he added.

Mr. Samer Ellahham will chair the 1st GCC Patient Experience Summit (18 - 19 September 2017) organized by Fleming. This region’s only forum dedicated to patient experience will feature CEOs, Patient Experience Directors and Chief Quality Officers from organizations such as HAAD, DHA, Cleveland Clinic, Hamad Medical Corporation, King Fahad Medical City and many others.

Participants will hear from award-winning healthcare providers on their excellence journey. Dr. Layla Al-Marzouqi, Director of Medical Tourism Council at Dubai Health Authority, will introduce DHA's strategy 2016-2021 on patient/family-centric delivery of care and the launch of the ‘Dubai Health Experience’ as a tool to drive the national agenda of medical tourism through enhanced patient experience delivery.

Complementing the national pursuit of happiness, Dr. Wafa, Special Advisor of Dubai the Model Centre at the Executive Council, Government of Dubai & Dr. Ali Azzawi, City Experience Advisor at the Smart Office Dubai will outline the importance of patient empowerment and experience mapping for offering tailor-made, exceptional patient/family-centric care.

Themed “Transforming patient experience: Energize, empathize and engage,” the summit aims to offer access to a unique learning opportunity that sets the tone for establishing excellence benchmarks, effective communication and leadership strategies in customized care delivery.

For more information about the 1st GCC Patient Experience Summit, visit the link below:

Middle East Pharma

1st GCC Patient Experience Summit

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