The Mini-MBA Strategic Operations Business Executive (SOBE) is equivalent to an MBA level course taught at American Universities and modified to provide participants with the most up-to-date tools. Successful completion of the course makes you a Certified Strategic Operations Business Executive.
Press Release: Hire individuals that are already complimentary to your brand
The best candidates are the ones that perceive the company in a favorable light and are enthusiastic to identify with the company's values. The best candidates get “the brand” and want to be part of creating a legacy.
Chris Litherland, International Senior Human Resources Director, shared the following in regard to Employer Branding strategies:
“The most important factor in employer branding is being able to demonstrate the organization's value proposition. It is important to really understand what the organization stands for. The cultural values are created in an organic process, initially done by the founders of the organization, and later by the people who join the organization.”
Mr. Litherland emphasizes that it is critical to identify and quantify the values of candidates to see if they match those of the company, rather than just look at their experience, academic qualifications, or seniority. The best candidates are the ones that perceive the company in a favorable light and are enthusiastic to identify with the company's values. The best candidates get “the brand” and want to be part of creating a legacy.
How to keep talent within the company?
Chris Litherland will speak on April 9 at the Kakushin online conference “Employer Branding – The Excellence Route.” He will elaborate on measuring an employer brand strategy's ROI and how to retain the best talent in your company. For Chris Litherland, employees are happy when they are engaged and when they can contribute, collaborate and perform. This is why it is necessary for the employer to create a company culture that enables the employees toengage and reach for their full potential. Firstly, the organization should be clear of what the company culture is. Then the organization should find talented candidates who compliment this culture and can perform well.
About Chris Litherland
Chris Litherland is a globally known HR expert with more than 23 years of expertise in the field. He held several positions at Fujitsu ICL (HR Manager, OD Manager, C&B Manager, Resourcing Manager) where he was responsible for Pan-European Sales and Organization in charge of a team of 12 businessdivisions and 2.000 employees. Later Chris was appointed as HR EMEA & APAC Director at SAS, where he was able to decrease the cost per hire by 75% and developed a Corporate Employer Brand. Over the last nine years Chris has worked as HR Senior Director EMEA & India at Intermec by Honeywell with a high level of success in Talent Acquisition, Employee Referrals and Global HR projects. He is also a member of SHRM, a Global Advisory Board Member with GPHR accreditation, a Chartered Fellow of the CIPD, and a judge at the International Business Awards.
Interested in this topic?
HR Oman Summit
Themed as "Connecting People to Change", the HR Oman Summit has emerged as a platform for HR Leaders & Experts in the region to Discuss, Develop, Drive the National Priority of Human Resource Development through Leadership Development & Excellence building.
Certified Financial Modeling Professional
Build more powerful and more accurate forecasting models to better analyze financial data, predict revenues and costs, assess risks—and justify critical business decisions.
An interview with Hamdah Said Al Shamsi, Acting General Manager, Public Authority for Social Insurance (PASI)
Hamdah Said Al Shamsi has wide experience in the field of finance and management along with more than 25 years of leadership experience with the Public Authority for Social Insurance (PASI) where she held various roles and with the United States Agency for International Development (USAID). She is also a contributing editor to several major magazines and newspapers in Oman. Mrs Al Shamsi has authored four books. Ms Shamsi is also a speaker and an active member of Toastmasters International in Oman.
Bottling Success: An Interview with Dalila Safir
Ms Dalila Safir possesses more than 15 years of experience in HR and Communication. Throughout her career, she has held different roles in the HR function, in multinationals organization, including Alcan (Aluminium and Packaging), where she spent 10 years. She holds a Master and Post Master Degree in HR & Communication from University Paris IV Sorbonne and a Master in NLP Coaching from Mindbrige. She also teaches HR Marketing and HR Management at the University of La Sorbonne Abu Dhabi.Ms Safir is currently the HR Director for Aujan Coca-Cola Beverages Company where she has implemented a novel HR strategy structured around 3 main pillars Alignment-Capability-Engagement to support the Group vision to become a world class bottling operation.
The Rules of Employee Engagement
Take a look at the infographic talking about "The Rules of Employee Engagement"