In this three day course you will learn how organisation design and development can be developed in a way that helps to drive the success of your HR strategy, your people and the organisation.
Press Release: Hire individuals that are already complimentary to your brand
The best candidates are the ones that perceive the company in a favorable light and are enthusiastic to identify with the company's values. The best candidates get “the brand” and want to be part of creating a legacy.
Chris Litherland, International Senior Human Resources Director, shared the following in regard to Employer Branding strategies:
“The most important factor in employer branding is being able to demonstrate the organization's value proposition. It is important to really understand what the organization stands for. The cultural values are created in an organic process, initially done by the founders of the organization, and later by the people who join the organization.”
Mr. Litherland emphasizes that it is critical to identify and quantify the values of candidates to see if they match those of the company, rather than just look at their experience, academic qualifications, or seniority. The best candidates are the ones that perceive the company in a favorable light and are enthusiastic to identify with the company's values. The best candidates get “the brand” and want to be part of creating a legacy.
How to keep talent within the company?
Chris Litherland will speak on April 9 at the Kakushin online conference “Employer Branding – The Excellence Route.” He will elaborate on measuring an employer brand strategy's ROI and how to retain the best talent in your company. For Chris Litherland, employees are happy when they are engaged and when they can contribute, collaborate and perform. This is why it is necessary for the employer to create a company culture that enables the employees toengage and reach for their full potential. Firstly, the organization should be clear of what the company culture is. Then the organization should find talented candidates who compliment this culture and can perform well.
About Chris Litherland
Chris Litherland is a globally known HR expert with more than 23 years of expertise in the field. He held several positions at Fujitsu ICL (HR Manager, OD Manager, C&B Manager, Resourcing Manager) where he was responsible for Pan-European Sales and Organization in charge of a team of 12 businessdivisions and 2.000 employees. Later Chris was appointed as HR EMEA & APAC Director at SAS, where he was able to decrease the cost per hire by 75% and developed a Corporate Employer Brand. Over the last nine years Chris has worked as HR Senior Director EMEA & India at Intermec by Honeywell with a high level of success in Talent Acquisition, Employee Referrals and Global HR projects. He is also a member of SHRM, a Global Advisory Board Member with GPHR accreditation, a Chartered Fellow of the CIPD, and a judge at the International Business Awards.
Interested in this topic?
Certified Brand Manager
This three-day course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.
HR Professional Business Partner
Certified by the UK Chartered Institute of Personnel and Development, the training helps students analyse strategic human resources context and identify capabilities to deliver a strategy HR business partner approach for your business or an organisation.
Fostering Innovation and Educational Excellence in Saudi Arabia
Check out this Infographic talking about Innovation and Educational Excellence in Saudi Arabia.
An interview with Edward Shelton (Talent Management Advisor - Saudi Arabian Monetary Agency)
It is now universally accepted that the human capital is the most valuable asset a corporation possesses. In Saudi Arabia, there is a huge paradigm shift underway for human resource managers. For long HR had been viewed as a mere logistical function, however as corporations seek ways to stay relent in a highly competitive environment, HR is being embraced as a critical business function that directly impacts an organization's bottom line. Here's Edward Shelton's exclusive interview with the 5th Annual Asset Management conference team on the evolving role of human resources in Saudi Arabia.
4th Edition Kingdom Human Asset Management - Post show Report
4th Edition Kingdom Human Asset Management 23 - 24 February 2016 | Novotel Riyadh Al Anoud, Riyadh, Saudi Arabia.