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Marketing and CX in the Pharmaceutical Industry Conference

Present your value in helping Pharma build and manage better customer relationships

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INDUSTRY CHALLENGES IN 2018

Improving customer experience across multiple touch-points – how to achieve a truly integrated, consistent approach and integrating Sales and Marketing

How to improve effectiveness of customer engagement, ROI of digital channels and measurement of customer experience

Identifying a complementary combination of traditional and new channels to achieve synergy

Transforming company's structure and culture when moving to a digital and customer-centric marketing approach

Regulatory barriers for greater customer interaction and increased payer expectations on new medicines

Prestigious speakers

  • Corinne M. LeGoff
  • Senior Vice President, Regional General Manager
  • Amgen, Switzerland
  • Manuela Schneider-Höfferer
  • VP Head of Global Strategic Marketing
  • Vifor Fresenius Medical Care Renal Pharma, Switzerland
  • Shirley Liu
  • Vice President Marketing & Digital
  • L'Oréal, France
  • Lanre Ibitoye (TBC)
  • Director, Head of Digital Experience
  • Teva, Netherlands
  • Vanesa Gomez Lopez
  • European Multichannel Marketing Lead
  • Pfizer, Spain
  • Shirley Carrel
  • Head of Marketing CNS
  • Roche, France
  • Hank Sczerba
  • Head Commercial Strategy and Transformation
  • Novartis, Austria
  • Yann Orsi
  • Head of Global Marketing Oncology
  • Servier, France
  • Alina Serban (TBC)
  • Global Multi-Customer Engagement Lead
  • Sanofi, France
  • Florent Edouard (TBC)
  • SVP Global Head Commercial Excellence & Customer Engagement
  • Grunenthal, Germany
  • Pieter De Muynck
  • Global Marketing Director
  • Actelion, Switzerland
  • Agata Trojanowska
  • Head of Omnichannel Communication
  • Polpharma, Poland
  • Hans Tuithof
  • Director Worldwide Marketing (Medical Devices)
  • J&J, Switzerland
  • Bodhisattwa Roy
  • General Manager, International Marketing, Vertical Marketing Head – Neuropsychiatry, Emerging Markets
  • Sun Pharma, India
  • Janos Penzes
  • International eMarketing Manager, DCOE Lead
  • Richter, Hungary

Solutions the industry is looking for

Consulting services

Marketing cloud & CRM systems

Digital communication solution

Multichannel marketing

Customer engagement platforms

Advertising partners

VR, AR apps and mobile solutions

Closed loop marketing solutions

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