Johan Edström

Head of Partners Mobility Sweden

If Insurance (If P&C Insurance)

Johan Edström is a curious insurance executive with change leadership as a speciality with deep experience in automotive finance and insurance in different key positions since 2005.

His current focus is the Mobility area connected to the automotive industry, with a speciality in digitalization, distribution and managing new business models.

Currently heading up a partner business portfolio in Sweden, consisting of +10 Branded Automotive Co-operations and operate a New Business unit.

Johan is leading a cross-functional team and direct reports covering the partner agreements in motor insurance, re-insurance, warranties and supported mobility services.

If Insurance P&C is the leading insurer in the Nordic region. Every fifth car is insured by If and selected strategic initiatives are customer orientation, best in risk and preferred partner for the automotive industry in change.