Customer Value Management GmbH CVM€ clients enjoy better business results, sustainable profitable growth (typically 2 – 10% EBIT improvement), stronger market positioning and improved customer loyalty and retention, thanks to the practical application of customer value management, marketing and sales excellence in their businesses and markets. CVM€ clients communicate more effectively with their customers and internally, thanks to the integration of Process Communication Model® in our Value² marketing, sales and KAM coaching and skills development programs.