Earnix provides an integrated customer analytics software solution to leading financial services companies. By combining predictive modeling and optimization with real-time connectivity to core operational systems, Earnix enables banks and insurance providers to predict the impact of customer risk and behavior on business performance. Earnix Banking caters to the entire banking product creation process – from data and performance analysis, through pricing and targeting, and on to deployment and real-time operations through the bank’s distribution channels. It allows the bank’s product manager to use the power of predictive analytics to furnish data-driven pricing and product strategies with a few clicks of a mouse.