Mauricio Adade DSM
Global President Malnutrition Programs & Partnerships
- Georges Houtappel
- VP, Global Head of Commercial Excellence
- Solvay Group, Belgium
- David Marshall
- Global Head of Marketing and Sales Development
- Syngenta, Switzerland
- Peter Gommers
- Director Commercial Excellence Specialty Chemicals
- AkzoNobel, Netherlands
- Christine Mendoza-Frohn
- SVP, Head of global Marketing Polyurethanes
- Covestro, Germany
Takeaways and special features
Digital in customer experience pecha-kucha presentations
Find out what are the best metrics to get relevant analysis outcomes
Discover how to optimize touch-points to assure relevance
Gain insight on simplifying the omnichannel model to solve internal discrepancies
Determine the correct pricing to align CX initiatives with your overall pricing strategy
Electronic polling & networking
Deep dive breakout sessions
Round table and panel discussions
It's all about the customer and this fantastic crowd makes us be better at applying best practices in M&S in our customer centricity journey.
Knowledgeable speakers, top quality content and companies insights. Thank you Fleming. for organizing this chemicals focused conference in the field of sales and marketing. Highly recommended for influencers and decision makers.
I found the quality of the content and participation to be very valuable and relevant to my work.
Very informative. Reinforcing key aspects that relate to any business. Highly recommended.
A place to be for us specialty chemical suppliers to close the gap between our customer intimate approach and strategy, and the digital market demand in a very challenging VUCA market environment.
Consultant / Solution Provider
A new B2B approach is finding its way into the Chemical industry
B2B relations between buyers and sellers mostly function in a typical, long-term verified way in the chemical industry. This has brought many benefits, but in this fast and global world, keeping up is the most important thing. Therefore, B2B relations within the chemical industry need to be upgraded from sales transactions to customers relations.