Book your seat

Sales & Marketing Effectiveness in Chemicals

13 - 14 October 2021 | Cologne, Germany


Why to Attend in 2021?


8+ years of chemical industry events world-wide


hosted in Cologne; The chemical industry hub in Europe


Easy on-line accessible networking system for on-line voting, live polling, interactive feedback & simply more fun!


30-minut presentation, electronic polling and networking, speed networking kick-off,
breakout sessions, strategic panel discussions, roundtables... All this makes your experience more practical and enjoyable


Sales & marketing use cases; Get to know the nitty-gritty of new approaches, successes,
failures and lessons learned


year-long event preparation in close collaboration with top companies according to C&EN

Key Topics & Takeaways

Use the COVID-19-driven economic crisis as an opportunity to build lasting business strength

Pursue a true customer-centric approach

Focus on operational efficiency, asset optimization and cost management

Identify cross-selling opportunities to increase customer loyalty and share of wallet

Understand which customer behaviors are temporary vs. those that are permanent way

Modernize and digitize the customer interface

Focus on how to sell on value rather than price

Provide a seamless customer journey

Offer better digital experiences and e-commerce solutions

Manage omnichannel models to connect and align all channel participants

Design an online/offline mix to maximize ROI

Leverage the best of both in-person and remote work

Enter the digital platform game

Drive product leadership to better align buyers to the sales channel that suits their needs

Automate with advanced pricing algorithms and personalize customer offerings based on product allocation algorithms


1398 EUR

Industry Professional

from 898 € Buy

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The quality and content gets better each year.

Good presence of manufacturers, distributors and consultants. Lots of practical cases. Good sharing atmosphere and networking. Look forward to next year.

- Phil Allen, CEO & Value Creator, Customer Value Management

A thought-provoking and engaging event

for learning from and sharing with your fellow sales and marketing professionals. A must in your calendar.

- Suzanne Kenny, Marketing Manager, National Chemical Co.

Great networking conditions.

Top quality presentations manged by professional speakers. Excellent approaches for today's extremely demanding market.

- Eric Barrientos, Sales Manager, KAO Chemicals

Thanks for organizing a fantastic conference,

it is great seeing you all approach the event with such passion. Until the next time!.

- Ian Ballantyne, Regional Lead, Western Europe, Pitcher

Are you interested in speaking? 

Do you have best practice to share with your industry peers? This is your opportunity to share your knowledge, insights and experience with an audience!

Are you interested in sponsorship? 

Meet the right combination of decision-makers and influencers. Join us at the conference and bring your value proposition!


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