Sales & Marketing Effectiveness
in Chemicals

23 - 24 October 2019

Cologne, Germany

Emphasizing the value of the human factor in the digital world

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Speakers

Kolja Eikelmann
Chief Marketing Officer
PPG Industires, Germany

Timo von Bargen
Venture Lead
Clariant, Switzerland

Jan Haemer
Partner
Simon-Kucher and Partners, Germany

Key Topics

Transferring the B2C approach into the B2B Sales and Marketing strategies

Maintaining a traditional offering within the digital layers

Security Integration for less appalling concerns with data privacy

The "Value-focused" perspective to enrich B2B campaigns

Understanding buying behaviors and patterns to build scalable results

Connecting Marketing as a core lead converter for Sales

The role of the "Influencers" in B2B Marketing

Budget reallocation as a roadmap for future growth

Beyond digital: AI and robotics work with databases

Key Features

New faces in the Speaker Panel - Fresh Case studies

Hosted in Cologne - The Chemical Industry Hub in Europe

In collaboration with top companies according to C&EN

Testimonials

Thanks for organizing a fantastic conference, it is great seeing you all approach the event with such passion. Until the next time!
Ian Ballantyne
Regional Lead, Western Europe, Pitcher

A very worthwhile event! Thank you for all your hard work. The inspiration derived from the sessions will not go a miss. I am ready for some more Pippi action!!!
Philippe Bekaert
Global Market Development Leader, Johns Manville