Sales & Marketing Effectiveness
in Chemicals

Emphasizing the value of the human factor in the digital world

14 - 15 October 2020

Hotel NH Collection Köln Mediapark

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Day

Hour

Minute

Second

Summit in Numbers

20+ Esteemed Speakers

90+ Senior Experts

11+ Hands-on Use Cases

30 minutes Presentations

6 Interactive Sessions

8+ Hours of Content

6+ Hour of Informal Discussions

Electronic Polling & Networking

"Know Your Peers" Cocktail Reception

Speakers

Kolja Eikelmann
Head of Marketing/CMO AC DACH
PPG Industries, Germany

Christophe Cabarry
Chief Executive Officer & Founder
SpecialChem S.A., France

Gilles Navez
Product & Marketing Director
Axalta, Switzerland

Jan Haemer
Partner
Simon-Kucher and Partners, Germany

Markus Hartung
Director - Head of Sales EMEA
Evonik, Germany

See all speakers

Why to attend in 2020?

HISTORY

7+ years of chemical industry event world-wide

RELEVANCE

year-long event preparation in close collaboration with top companies according to C&EN

LOCATION

hosted in Cologne; The chemical industry hub in Europe

PROVEN FORMAT

30-minute presentation, electronic polling and networking, speed networking kickoff, breakout sessions, strategic panel discussions, roundtables... All this makes your experience more practical and enjoyable

PRACTICALITY

Sales & marketing use cases; Get to know the nitty-gritty of new approaches, successes, failures and lessons learned

Key Topics

Transferring the B2C approach into the B2B sales and marketing strategies

Understanding buying behaviors and patterns to build scalable results

The challenges of digital marketing communication in a “non-digital born” organization

Defining and implementing the right service strategies for each customer segment

Mitigating business risk and capitalizing on market opportunities

Sales & Marketing Effectiveness in Chemicals Forum picture

Testimonials

Thanks for organizing a fantastic conference, it is great seeing you all approach the event with such passion. Until the next time!
Ian Ballantyne
Regional Lead, Western Europe, Pitcher

A very worthwhile event! Thank you for all your hard work. The inspiration derived from the sessions will not go a miss. I am ready for some more Pippi action!!!
Philippe Bekaert
Global Market Development Leader, Johns Manville

The quality and content gets better each year. A high quality, high-level audience. Good presence of manufacturers, distributors and consultants. Lots of practical cases. Good sharing atmosphere and networking. Look forward to next year.
Phil Allen
Phil Allen CEO & Value Creator, Customer Value Management

A thought-provoking and engaging event for learning from and sharing with your fellow sales and marketing professionals. A must in your calendar.
Suzanne Kenny
Marketing Manager, National Chemical Co.