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6th Annual Conference

Sales & Marketing Effectiveness in Chemicals

Emphasizing the importance of H2H within business interactions

Inspirational talk from a company to showcase B2C strategies and inspire the B2B sector

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Invitations from Advisors

Dr. Christine Mendoza-Froh, Senior Vice President PUR Industrial Marketing at Covestro

David Marshall, GLobal Head of Marketing and Sales Development at Syngenta

Georges Houtappel, VP, Global Head of Commercial Excellence at Solvay Group

Peter Gommers, Director Commercial Excellence Specialty Chemicals at AkzoNobel

Key topics

Translating B2C examples into B2B success

Mastering the digital customer journey

Beyond efficient business model in a digital era

Reasons to attend

Chance to meet 100 + experts in sales & marketing & digital

86% of attendees rated event as very good or excellent

B2B meets B2C marketers

The event endorsed by the advisory committee

Charming & trendy venue of Hotel Casa, Amsterdam

Takeaways & Special Features

Digital customer centricity as a winning differentiation strategy

Stronger alignment between sales and marketing for achieving a superior customer experience

Human - 2 - Human within business interactions as a key to success

Best practices in full process dedication for omni-channel customer engagement

B2C inspirational presentation from Kraft Heinz, Miele & Phillips

2x 90 minutes of breakout workshop session

Networking dinner

Prestigious speakers


Conference Pass

from 1398 € Buy

Consultant/Solution Provider

from 3099 € Buy



See photos from previous annual

JOIN US IN Amsterdam

Hotel Casa Amsterdam

Eerste Ringdijkstraat 4, Amsterdam, 1097 BC, Netherlands


This event is supported by the following companies

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