Sales & Marketing Effectiveness
in Chemicals

26 - 27 May 2020

Hotel NH Collection Köln Mediapark

Emphasizing the value of the human factor in the digital world

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Speakers

Kolja Eikelmann
Chief Marketing Officer
PPG Industires, Germany

Maria Ciliberti
Vice President Polyolefins Marketing and New Business Development
Borealis AG, Austria

Christophe Cabarry
CEO and Founder
SpecialChem, France

Gilles Navez
Product & Marketing Director
Axalta, Switzerland

Timo von Bargen
Venture Lead
Clariant, Switzerland

Jan Haemer
Partner
Simon-Kucher and Partners, Germany

Markus Hartung
Director - Head of Sales EMEA
Evonik, Germany

See all speakers

Key Topics

Transferring the B2C approach into the B2B Sales and Marketing strategies

Maintaining a traditional offering within the digital layers

Security Integration for less appalling concerns with data privacy

The "Value-focused" perspective to enrich B2B campaigns

Understanding buying behaviors and patterns to build scalable results

Connecting Marketing as a core lead converter for Sales

The role of the "Influencers" in B2B Marketing

Budget reallocation as a roadmap for future growth

Beyond digital: AI and robotics work with databases

Key Features

New faces in the Speaker Panel - Fresh Case studies

Hosted in Cologne - The Chemical Industry Hub in Europe

In collaboration with top companies according to C&EN

Testimonials

Thanks for organizing a fantastic conference, it is great seeing you all approach the event with such passion. Until the next time!
Ian Ballantyne
Regional Lead, Western Europe, Pitcher

A very worthwhile event! Thank you for all your hard work. The inspiration derived from the sessions will not go a miss. I am ready for some more Pippi action!!!
Philippe Bekaert
Global Market Development Leader, Johns Manville