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Key Topics


Transferring the B2C approach into the B2B Sales and Marketing strategies

Maintaining a traditional offering within the digital layers

Security Integration for less appalling concerns with data privacy

The "Value-focused" perspective to enrich B2B campaigns

Understanding buying behaviors and patterns to build scalable results

Connecting Marketing as a core lead converter for Sales

The role of the "Influencers" in B2B Marketing

Budget reallocation as a roadmap for future growth

Beyond digital: AI and robotics work with databases

Key Features



New faces in the Speaker Panel - Fresh Case studies


Hosted in Cologne - The Chemical Industry Hub in Europe


In collaboration with top companies according to C&EN





Industry Professional

from 1398 € Buy

Solution Provider

from 3099 € Buy


Partners & Sponsors

This event is supported by the following companies


Join us in Hotel NH Collection Köln Mediapark


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