Ahmed currently is PhD candidate in IBS-UTM (International Business School – Universiti Teknologi Malaysia) and holds MBA degree from the University of Atlanta in USA and Bachelor’s Degree in Communications Engineering from Cairo University of Egypt. His PhD thesis is Data Driven Customer Experience and the Road Map to deliver Happiness. Ahmed has over 15 years of professional experience in Service development, Service delivery, Research & Consultancy, Excellence and Organizational development in both government and private sector corporations, where he led different related initiatives in Western Region Municipality, Emirates ID Authority, Dubai Health Authority. In addition to his extensive experience in one of the leading Research and studies firms in Customer satisfaction measurements (MENA Gov. Champion)