Alejandro is responsible for the evolution of the core communication services towards the new Digital Business Services for Telefonica’s Business Customers. He also lectures about the Digital Transformation and the new digital Services (i.e. Cloud, IoT, Big Data & Security) at the Telecommunications Engineering Master programme of the Laureate University in Madrid (Spain). Alejandro has over 20 years of experience in the ICT sector, leading teams in the areas of Product Marketing, Sales and Business Development. He previously held different directive positions in Telefonica Group such as Director of Business Product Management in Czech Republic where he was responsible for developing the new portfolio of B2B services after Telefonica’s acquisition. He also cofounded an international mobile Service Application Provider company and collaborates in different entrepreneur projects. He has taught Telecommunications, Marketing and International Trading in several universities for more than 12 years. He holds three university degrees and a MBA by the IE Business School.