An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design services, serious game design and an online gamification support community. The company is based in London and serving clients worldwide from well known brands to smaller product focused SME’s. Her solutions are designed to encourage winning behaviours and improve business results in the areas of sales, recruitment, learning and productivity. Projects she has worked on included reviewing onboarding of sales staff and their incentivisation, assisting managers with getting ready for the new hire, website gamification for food ordering site, gamification of an in-house learning curriculum, membership site gamification, etc. Most of the work she does is focused on employee engagement. She is an award winning business coach, learning & development professional, author and speaker. She is a prolific blogger on gamification through and tweets under her Twitter alter ego @GamificationNat. In summer 2016 she will publish her 4th book called “Creating competitive advantage from the inside out through gamification”, which she hopes will be a must read for HR decision makers. Her 3rd book called “Gamification in business” is available for download from In her career An has worked in learning and development and change management roles for Modern Times Group, Xigma Management Consultants, Philips Electronics and Arthur Andersen Business Consulting. She was a guest expert on the TV show “How long will you live” for RTE in Ireland. For 10 years An ran a successful business coaching practice in Cork, Ireland with B/Right Business Coaching. She holds a BA (Hon) in International Marketing and languages from Dublin City University and an MBA from the Open University Business School in the UK. She holds a gamification master qualification from the Engagement Alliance and has completed a number of online gamification courses. She started 2015 listed as number 6 on the Gamification Gurus leader board globally and has remained in and around the top 10 since: