Mr. Ashraf, a well-known HR consultant in the GCC with exceptional consultancy experience in HRD, Competency Projects, TQM, Performance Management. Other areas of expertise include Change Management, Balanced Score Cards, Executive Development, and Coaching. Ashraf was graduated from Engineering Faculty – Cairo University on 1977. He spent 15 years in Project Management field before perusing his Industrial Management master from NIU, USA 1985. The project management backgrounds of Mr. Ashraf have inspired his empirical orientation in conducting Human Resource Consultancy projects. He excels in meeting the strategic targets of his projects, showing advanced level of consistency and flexibility as well as professional quality fancy. Ashraf presented dozens of papers in regional and international program since 1988. Ashraf is a leading consultant in Competency. He produced the first book in competency to the Arabic library “Competence at Work” published on 1999 by the Public Administration Institute of Riyadh. He founded the Gulf Competency Group (GCG) in Kuwait 2004. GCG, now, involve more than 600 hundred specialists from dozens of leading companies in the GCC. The annual conference of the group is, usually, attended by many recognized characters. One of recent conferences was honored by the patronage of his highness Prince Mohammed Ben Abdul Aziz.