Benta is a passionate and seasoned customer advocate and expert, with over 20 years’ local and regional experience gained from the banking and airline industries. These have been gained working with Barclays Group, Citibank, ABN AMRO Bank and Kenya Airways. She has extensive experience in developing and executing impactful, innovative, strategic and tactical customer experience initiatives, translating customer insights into business actions for the benefit of the customer and the business, across different African markets. At Barclays Africa Group Limited where she has been the Africa Regional Head of Service with 12 countries in Africa under her direct responsibility, she was the executive responsible for Voice of the Customer initiatives as well as ensuring the business embedded the philosophy of ‘Treating the Customer Fairly’ known as TCF. These initiatives significantly improved the Customer Satisfaction Index (CSI) and Net Promoter Score.