Chris Diaz is a highly respected and experienced thought leader for international trade and marketing to a global audience. He was recognized and awarded as one of the Most Influential Global Marketing leaders by the World Marketing Congress in 2016. He is a double Fellow of Chartered Institute of Marketing and Chartered Institute of Marketing. Chris has attained a Bachelor of Commerce (Hons) in Accounting , Diploma in Marketing and a Master’s of Science in International Marketing (UK). He has done executive development in the US and UK. He has been certified for leadership and customer experience at the Boeing Academy,Seattle and attended the prestigious General Electric Business School in Crottonville ,Newyork. He has done strategic leadership presentations to the leading corporates and top Universities having Keynote presentations at Harvard, Columbia, Oxford, Strathmore Universities etc , Oracle, IBM conferences across the world. He is a diverse leader born in Kenya, and a multi board leader in both private and public institutions. Chris is a respected conservationist and has held appointments with Kenya Wildlife services involved with protection of wildlife and environment. He also served as the first leader from Africa as a Trustee, for the Chartered Institute of Marketing (UK board) the world’s largest marketing and professional sales body making a difference for global standards. And has indepth academic and Modern marketing training experience. The future of business is Digital and automation of customer experience and Chris has full knowledge on transforming businesses using Oracle cloud solutions having implementation of the program and was recognized in a Forbes magazine for the solution success. Additionally, a strategic board member of the Brand Kenya Board since 2012. He supports strategic national and marketing activities to position Kenya and Africa, positively to the rest of the world. He was additionally honored in Africa, with the Head of State commendation, Moran of the Burning Spear, Warriors and Fellows Awards, for successful development of leading brands and also protection of the environment He joined Kenya Airways as Marketing Director for global markets in 2012, having been an executive director at BIDCO Group since 2009, and remained as a Non-Executive board member, of award winning corporate , BIDCO Africa Group. He is serving as founding Director of the African Marketing Confederation and was appointed in 2015, as Trustee for the board of Brand Africa contributing to marketing panAfrican solutions, and developing international trade and attracting investors to the continent Chris was born in Mombasa and speaks fluent Kiswahili and support marketing Kenya with Brand Kenya and Kenya tourism board. Born in a tourism city and growing up in Africa he has great passion for promoting sports, developing leaders, Education coaching and mentoring, aviation, culture, fashion ,Trade development ,tourism ,food experience ,shopping, music, hospitality trade and development globally. His passion and vision is to make Africa continent a leading region for growth and leadership and create a continent, of excellence in all aspects of life.