Craig Rhinehart is the Director, IBM Watson Health Innovation and Market Development. He has more than 30 years executive experience bringing innovative solutions to market in healthcare, government and other industries. Craig writes and speaks about corporate entrepreneurship, healthcare and innovation. He is considered an expert in Intrapreneurship, innovation models and managing unstructured data. His technology expertise includes cognitive computing, enterprise content management, records management, big data, content analytics and case/care management. Craig founded and leads IBM’s corporate entrepreneurship efforts through the Intrapreneurship@IBM community. He came to IBM through the 2006 acquisition of FileNet, where he served as Vice President of Product Marketing.