Based in Abu Dhabi, Daniel runs the global digital marketing capability for NBAD, one of the largest banks in the Middle East and with a presence in 17 countries across 5 continents. Daniel has always worked in financial services, and has been building digital propositions in various banks across the world for the past decade. Before NBAD, Daniel ran digital marketing for an online retail bank in the UK, and was there when during the financial crisis digital marketing was able to demonstrate its power. Daniel has a degree in Chinese, but unfortunately Arabic is proving a little more difficult to master…