David typically works with executive and management functions across marketing, sales and service organisations to explore how marketing processes can be revolutionised through the use of SAS Customer Intelligence solutions and the value that the change will deliver to the client organisation. This role has required him to develop a strategic assessment methodology and tools that have been adopted as a global standard for SAS. With SAS and in previous roles, David has more than 20 years’ experience of leading successful marketing and CRM transformation and technology implementation projects with international organisations and across different industries including banking, communications, media, energy and retail. Prior to joining SAS, David worked in senior marketing and operational roles within a UK Bank. He has extensive knowledge of most aspects of the SAS Customer Intelligence suite, having supported its development from pure campaign management, through to its current omni-channel decision hub status. He strives to constantly improve his photography and cooking and still really enjoys travelling, when he can indulge both passions simultaneously.