Debashis Sarkar is an internationally recognized name on Customer Experience and Lean Management. He has been involved in developing leading-edge thinking on how to make organizations efficient and customer centric. In the past he has held leadership positions in companies such as Unilever, Coke, ICICI Bank and Standard Chartered. His last role at Standard Chartered Bank was that of Global Head for Process Reengineering. In recognition of his global contribution to quality he was awarded Philip Crosby Medal in 2014 and elected a Fellow of American Society of Quality in 2013. He is author of 7 books notable among them being How Can I Help You – 5 Mistakes to Avoid in Customer Service (Random House), Lean for Service Organization (ASQ Press, USA) and Lesson in Six Sigma (Sage). He writes for HuffingtonPost.