Nordic Marketing Director at Weleda AB since 2010. Emma started as Product Manager and Project Manager at Weleda in 2003. In 2014 she also took the role of spoke person for the brand and has given lectures at events since then. She is teacher at Axelsons Therapist School where she teaches marketing and sales. She is also an educated organic skin therapist. Since June this year Emma chairs the Board at Natural Organic Cosmetics Sweden (NOC Sweden). During her years at Weleda, she has entered several new channels, from only being present in the health care channel to have the brand in department store, daily trade, pharmacies, online and perfumeries. She was also responsible for Weleda’s brand movement to be seen nowadays as a fashion and beauty brand, but still mantaining Weleda’s important values. Weleda has grown double digit during her years as Marketing Director.