As one of the initiators of both and mySugr, Fredrik has been at the forefront of two great changes to our society – the digitalisation of healthcare and the development of the global startup ecosystem. Fredrik has a professional background working with internet and mobile technology reaching back to 1996. His studies in medical computer science and his personal story of living with diabetes has fuelled the last 10 years of his journey. mySugr, based in Vienna, Austria, has grown from a personal need into the market leading diabetes management application. It is based on a combination of medical technology, behavioural psychology and user centricity.