Katarzyna Prus-Malinowska, Digital Banking Director at Bank Zachodni WBK (Santander Group) Katarzyna Prus-Malinowska, Digital Banking Director, has been at Bank Zachodni WBK since 2008. Before being responsible for digital channels she was the Head of Digital Marketing. She has a wide experience and competences on marketing strategy, internet and mobile business strategy, mobile payments and customer experience. Last year mobile app BZWBK24 mobile received the award for Best Mobile Application at the Emerging Payments Awards in London and is one of the best mobile apps indicated in Forrester Research report: “2015 Mobile Banking Functionality Benchmark”. Katarzyna’s main goal is to build a strong digital relationship with the customers which is profitable for both sides.