Manuel Leiria is Director of Marketing Studies and Projects at Açoreana Seguros. Previously, was one of the founders of a cooperative insurance company “Crédito Agricola Seguros”. Manuel is Lecturer and Coordinator of “Insurance Marketing and Innovation” post-graduation courses. He is the author of the book “The fundamentals of Insurance Marketing”. Recently, Manuel launched its own blog www.manueloninsurance.com about tendencies in the insurance business.