He is currently Heading Customer and Market Insight Department at Bupa Arabia. He has 20 years of diversified experience in top notch multinational companies, both at agency side and client side. He has worked with organisations like Synovate, where he headed the Quantitative Marketing department and Unilever where he spent 9 years in various challenging roles. He holds a masters in statistics and has attended 20+ workshops and training in 5+ Countries Some of his key achievements include: “Best MR Consultant” and the “Most Dedicated Consultant” award by the Board of Directors of PwC Re-engineered an entire Market Research process which enhanced the overall efficiency by 15% at Unilever Spearheaded a cross functional team at Unilever to develop a business plan for the cosmetics distribution channel. This led to sales of Rs.150 million through this channel. Tripled the business volumes with STC and accelerated sales growth Singlehandedly synthesized, prepared and published a 100+ page document which was considered as a foundation stone for category/brand management. He also major clients including Saudi Telecommunication Corp, Mobily (Etisalat Telecom), HSBC , Unicharm, Unilever, Nestle