Chair of the Conference Pete Jenkins is founder of GAMIFICATION+ LTD which provides strategic consultancy, advice and training on gamification. Pete is also Chair of GamFed (International Gamification Confederation) which supports best practices in gamification, he is the University of Brighton’s Entrepreneur in Residence where he lectures on Gamification and Entrepreneurship and he is a researcher in Gamification for Human Resources at CROME (Centre for Research on Management and Employment).