Phil Allen has 40+ years of hands-on sales, marketing, customer value management and key account management experience at all levels in multi-national and global corporations including Albright & Wilson, Bayer AG, English China Clays, Hilti AG and The Dow Chemical Company. He is probably the most experienced marketing-educated marketing and sales excellence and Customer Value Management (CVM) practitioner in the global B2B market space. He is also a Certified PCM Trainer of Process Communication Model (PCM) and Leading out of Drama (LoD). Since 1997 Phil runs global marketing and sales excellence practice, Customer Value Management GmbH – creating value for clients by helping them to apply marketing & sales excellence and to transform their business strategies with Customer Value Management. Customer Value Management GmbH delivers practical marketing and sales for value growth, facilitating marketing and sales strategy development and implementation working together with the client’s team. Customer Value Management GmbH serves many multinational and global blue-chip clients in a wide range of B2B markets and industries including chemicals, plastics, construction materials, oil, energy, metals and automotive as well as some B2B service industries around the world. He has also been involved in many distribution channel activities, including managing MEAF distribution for Dow Chemical and counts several chemicals and plastics distributors amongst his client base. Juan Senor, Senior Editor at the International Herald Tribune, praised Phil in a Euronews documentary for his unique and action-oriented company, with an individual business style. Phil featured in a company profile of Customer Value Management GmbH broadcast on CNBC. Phil’s pragmatic, down-to-earth approach to marketing and sales is reflected in the book he has co-authored “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value” by De Bonis, Balinski and Allen; McGraw-Hill and American Marketing Association Jan 2003. He is a regular conference speaker and contributes to a variety of marketing, sales and industry publications, and he publishes his own Marketing and Sales Briefing Newsletter. Some client comments about Phil: “Phil does not think like everyone else and he got us to think differently and out of the box too.” “Interactive, high impact, Phil understands the self-discovery process.” “Very good at getting people to think outside the box.”