Philip Chau is a leader in Strategic Marketing, Customer insights, CRM/CVM, Digital, and Data Analytics. He brings extensive experience in providing true value to companies by strategically leveraging insights and analytics to maximize marketing return across digital and traditional channels. He has regional and global experiences across multiple industries, both in agency and in house roles. In his current role in Customer Value Management in Aviva Insurance, he leverages a true customer centric approach to drive actionable and agile test and learn campaigns that are driven by complex analytics. Prior to this, he worked with Google to globally role out to 20 countries a lead generation program, lead scoring, lead nurturing, driven by complex customer built models and business intelligence.