Ron Meyer is Managing Director of the Center for Strategy & Leadership and Professor of Corporate Strategy at Tias Business School, Tilburg University in the Netherlands. For years, Ron has been combining boardroom consulting with in-house management trainings and applied management research. Besides that Ron gives speeches and presentations on topics such as corporate strategy, business innovation, change management, strategic thinking, leadership and organizational development. He has (co-)authored numerous articles and books, among which the internationally leading textbook Strategy – Process, Content, Context: An International Perspective. Over 250,000 copies have been sold so far and the book is used at more than 200 business schools around the world.