Ruud is active in the field of coaching and training and works as a workshop leader, coach and facilitator at several companies and organizations. He is President of the Dutch Association of professional coaches, NOBCO (part of the EMCC, the European Mentoring and Coaching Council). Also he is the Chairman of IMS Amsterdam (Institute for Management Studies) with monthly Masterclasses for managers and leaders. Ruud holds a degree in Economics & Law from the HES in The Hague in the Netherlands. He is also a graduate of the General Management Program at INSEAD, France, and several other courses in the areas of leadership, coaching, change and communication. Ruud is well-grounded in the fields of leadership, change, culture and engagement. As a certified coach (Coach Training Institute, Hay Emotional & Social Intelligence, e-coaching and Team coaching). He works with both early-career professionals and senior executives. He is also a facilitator for team retreats, off-sites and other business events. Ruud’s style is energetic, engaging and motivating. Ruud likes to make a ‘tweak’ and uses humour in his work. Engagement is at the core of what Ruud wants to deliver. His motto is that it takes ‘SPARQZ’ to make a fire.