Søren Eik Skovlund is a behavioural and patient reported outcomes researcher with 20 years of experience implementing patient support and people-centred chronic care programs. He spearheaded patient focused initiatives in Novo Nordisk for the past 17 years, including the DAWN (Diabetes Attitudes Wishes and Needs) programmes for which he received the EyeforPharma Lifetime Achievement award in 2016. Today, Soren Skovlund is an academic researcher and consultant working with academic and advocacy institutions to design new innovative solutions for value-based, people-centred healthcare. He is also the Global Chief Patient Officer of DrugStars ApS aiming to build a global patient movement to improve the real-world use of effective therapies by patients.