Sotiris Sirmakezis is a General Manager and the Group Chief Digital Officer at Eurobank Group. He supervises Electronic Banking Channels (ATM/APS, web, mobile, phone), Retail Analytics & Multichannel Commercial Campaigning, Digital Marketing, Retail Customer Experience, the Bank-wide Digital Transformation Program as well as Eurobank’s newly established Innovation Management Unit. Prior to Eurobank, Sotiris served 15 years at Piraeus Bank Group, as a Director of Electronic Banking (winbank) (2000-2011) and General Manager, Retail Banking & Electronic Business (2012-2015), where he successfully integrated the electronic banking channels of 6 banks acquired by Piraeus Bank. Sotiris has a degree in Computer Science from the University of Crete.