Usama has been working in web and digital marketing for over 10 years. He is the now the Regional Digital Marketing Manager at IKEA. He is one of the pioneers, who early advocated for the importance of UX, and social media in the region. During his career at IKEA he has helped the brand become the first furniture retailer in the Middle East to sell furniture online. In addition, his contribution towards the IKEA website and mobile website has earned the brand 2 awards for enhancement of these digital platforms. He as well launched the brand social media presence in the region. Early this year he founded ESTAND.ME an online shopping website specialized in selling unique and smart products.