Yuhui Yao, PhD on Information Engineering, has 17 years data mining and CRM working experience in FWD, PingAn, Shanghai Stock Exchange, UOB, IBM, Cisco, and Autodesk. He is strong on both technqiue with 10 data mining research papers published and business acumen which always deliver more than business asked. He has lead more than hundred data mining projects that have generated hundred millions of incremental revenue. The excellent results have won big recognitions such as National Center for Database Marketing Gold Award, IBM AP Best Practice and was voted the most useful, and Best Practice from the perspective of Cisco’s ISO-9001 Quality Program. To have big business impact, he believes business value is target, data mining is tool and platform is critical to scale. Currently he is leading the big data strategy and analytics for FWD group based in Singapore. He likes to share his knowledge and was often invited as a speaker from many conference such SAS Forum, Global Data Mining Conference , and China Finance Industry Big Data Conference.