Bruno Monteiro is the head of Marketing and Digital of Best Bank, an award winning and innovative one-stop-shop for online financial services. Previously, he was the head of Fnac.pt, one of the largest e-commerce operations in the Portuguese market. Bruno has an extensive track record of using gamification as a customer acquisition and loyalty tool as well for generating online sales. His gamification portfolio includes the case-studies FuteBest (game around mutual funds, with a football championship look & feel), Best Quiz (game for financial literacy development) and Global Investment Challenge (trading competition). Bruno holds a Bachelor Degree in Economics and an MBA.